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Last updated: October 29, 2026
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HubSpot Sales Hub Pricing 2027: Free, Starter, Professional and Enterprise
HubSpot Sales Hub is free for up to 2 users. Starter starts at $7 per seat per month ($20 billed monthly), Professional at $90 per seat ($100 monthly) plus a one-time $1,500 onboarding fee, and Enterprise at $150 per seat plus $3,500 onboarding. A 10-person sales team pays $70 a month on Starter or $900 a month on Professional with annual billing.
- Free: up to 2 users with contacts, deals and pipelines.
- Starter: from $7/seat/month (annual), $20 monthly; up to 50 workflows; 500 HubSpot credits.
- Professional: from $90/seat (annual), $100 monthly; $1,500 onboarding; up to 300 workflows; forecasting; 3,000 credits.
- Enterprise: $150/seat; $3,500 onboarding; up to 1,000 workflows; forecasting across team hierarchies; 5,000 credits.
- Sequences: up to 5,000 per account on paid plans.
Sales Hub plans compared
| Free | Starter | Professional | Enterprise | |
|---|---|---|---|---|
| Price per seat (annual) | $0 | $7 | $90 | $150 |
| Price per seat (monthly) | $0 | $20 | $100 | Not listed |
| Onboarding fee | None | None | $1,500 | $3,500 |
| Workflows | — | Up to 50 (restricted) | Up to 300 | Up to 1,000 |
| Forecasting | — | Basic | Default and custom | Across team hierarchies |
| HubSpot credits | — | 500 | 3,000 | 5,000 |
| Seat type | — | Core seats | Sales seats | Sales seats |
HubSpot's page doesn't clearly label which price is annual and which monthly; the lower "starts at" figures are the annual prices.
What a real sales team pays
| Users | Starter (annual) | Professional (annual) | Enterprise |
|---|---|---|---|
| 2 | $0 (Free) or $14 | $180 | $300 |
| 5 | $35 | $450 | $750 |
| 10 | $70 | $900 | $1,500 |
| 25 | $175 | $2,250 | $3,750 |
First-year cost including onboarding
| Team | Starter | Professional | Enterprise |
|---|---|---|---|
| 5 users | $420 | $5,400 + $1,500 = $6,900 | $9,000 + $3,500 = $12,500 |
| 10 users | $840 | $10,800 + $1,500 = $12,300 | $18,000 + $3,500 = $21,500 |
What each plan is for
Free
Contacts, companies, deals, pipelines, email tracking and meeting scheduling for up to 2 users. Enough for founders tracking their first deals.
Starter
Starter adds simple automation (up to 50 workflows with restricted triggers), sequences, more pipelines and removes free-plan limits. At $7 per seat, it's the cheapest paid CRM seat among major vendors.
Professional
Professional adds fully customizable workflows (up to 300), default and custom forecasting and reporting, and more HubSpot credits. It's the plan for sales teams with managers who forecast and coach.
Enterprise
Enterprise adds up to 1,000 workflows, quote-based workflows, forecasting across team hierarchies and advanced controls.
HubSpot Sales Hub vs other CRMs
| CRM | Entry paid price | Professional-level price |
|---|---|---|
| HubSpot Sales Hub | $7/seat (Starter) | $90/seat + $1,500 onboarding |
| Salesforce | Starter Suite $25/user | Pro Suite $100/user |
| Pipedrive | Lite about $14/seat * | Growth about $39 * |
| Zoho CRM | Standard $14/user (US) * | Professional $23 * |
| monday CRM | Basic €12/seat (3-seat minimum) | Pro €28 |
* From 2026 pricing guides. See HubSpot vs Salesforce, Pipedrive vs HubSpot and HubSpot vs Zoho CRM.
Three real-world scenarios
Two founders closing their first customers
Free covers both. Upgrade a seat to Starter ($7) when you need sequences.
An 8-person sales team
Starter at $56 a month (annual) covers pipelines and sequences. Move to Professional ($720 a month plus $1,500 onboarding) when forecasting and advanced workflows matter.
A 30-person sales organization with managers
Professional at $2,700 a month or Enterprise at $4,500 a month; compare with Salesforce Pro Suite ($3,000).
Start HubSpot's free CRM → Free for 2 users, no credit card · Affiliate link
Hidden costs to watch
- Onboarding fees on Professional and Enterprise.
- The jump from $7 to $90 per seat.
- Seat types: Professional and Enterprise use sales seats.
- Annual billing for the lowest prices.
- Credits: HubSpot credits for AI and data features are capped by plan.
How to pay less for Sales Hub
- Give paid seats only to people who sell; others can use free access where possible.
- Start on Starter and upgrade only for forecasting or advanced workflows.
- Pay annually once you're sure.
- Ask about startup discounts.
Terms explained
- Sales seat: a paid licence for a salesperson on Professional and Enterprise.
- Sequence: an automated series of sales emails and tasks.
- Workflow: an automated process triggered by CRM events.
- Forecasting: projecting future revenue from your pipeline.
- HubSpot credits: units for AI and data features.
Sequences, workflows and forecasting explained
Sequences send a series of personal sales emails and create follow-up tasks automatically, stopping when the prospect replies. Paid plans allow up to 5,000 sequences per account. Workflows automate CRM actions, such as assigning a new lead, creating a task when a deal changes stage or updating a property. Starter allows up to 50 workflows with restricted triggers; Professional allows up to 300 fully customizable workflows; Enterprise up to 1,000. Forecasting projects revenue from your pipeline. Professional includes default and custom forecasting and reporting, and Enterprise adds forecasting across team hierarchies for larger sales organizations.
When to upgrade from Starter to Professional
Upgrade when at least two of these are true: managers spend hours each week building forecasts in spreadsheets; you need workflows with custom triggers that Starter can't run; you want custom reports on rep activity and win rates; or you've hired a sales manager who coaches from data. For a 5-person team, the upgrade costs $415 more a month plus $1,500 once, so it needs to save several hours of manager time each week or improve win rates.
Setting up Sales Hub in your first week
- Import contacts, companies and open deals.
- Rename pipeline stages to match your sales process.
- Connect email and calendar for every rep.
- Build one sequence for new inbound leads.
- Create a dashboard with pipeline value, deals won and activities.
Questions to ask before you buy Sales Hub
- How many people need a paid seat, and who can stay on free access?
- Do you need forecasting now, or in a year?
- Will Starter's 50 restricted workflows cover your automation?
- Is the $1,500 Professional onboarding fee in your budget?
- Will marketing need Marketing Hub on the same database?
Monthly or annual billing?
Annual billing saves $13 per seat per month on Starter (65%) and $10 on Professional (10%). For 10 Professional seats, that's $1,200 a year.
Our verdict
Sales Hub Starter is the best-value paid CRM seat at $7 per month on annual billing. Professional is worth it for teams that need forecasting and advanced workflows, but its $90 seats and $1,500 onboarding make Pipedrive and Zoho CRM strong alternatives for budget-conscious teams.
How we compiled this page
Prices, limits and onboarding fees come from HubSpot's Sales Hub pricing page, checked October 30, 2026. See also HubSpot pricing and HubSpot Marketing Hub pricing.
FAQ
How much does HubSpot Sales Hub cost?
From $7 per seat on Starter, $90 on Professional (plus $1,500 onboarding) and $150 on Enterprise (plus $3,500 onboarding).
Is HubSpot Sales Hub free?
Yes, the free CRM covers up to 2 users.
What does Sales Hub Professional add?
Fully customizable workflows (up to 300), forecasting and custom reporting.
Is there a seat minimum?
HubSpot's page doesn't list one for Sales Hub.
Is HubSpot cheaper than Salesforce?
At entry level, yes ($7 vs $25). At the professional level, prices are close ($90 vs $100) but HubSpot adds onboarding.
Can I mix free and paid users?
Yes. Only users who need paid features need a paid seat.
Does Sales Hub include marketing tools?
Basic marketing tools come with the free CRM; full marketing automation is in Marketing Hub, priced separately.
Can I pay HubSpot monthly?
Yes: Starter costs $20 and Professional $100 per seat billed monthly.
Is there a free trial?
The free CRM works indefinitely; HubSpot also offers trials of paid features.
Sources
hubspot.com/pricing/sales, checked October 30, 2026. Salesforce and monday CRM from official pages; Pipedrive and Zoho from 2026 pricing guides.
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