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Last updated: October 29, 2026

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5 Best HubSpot Alternatives in 2027 (Cheaper CRMs)

HubSpot's free CRM is excellent, but the jump to Sales Hub Professional is steep: $90 per seat on annual billing plus a one-time $1,500 onboarding fee. When you outgrow Starter, these alternatives give you more for less.

Quick answer: the best HubSpot alternatives

• Pipedrive — best for pipeline-driven sales teams.
• Zoho CRM — best for Salesforce-style customization on a budget.
• monday CRM — best for customizable sales workflows.
• ActiveCampaign — best for advanced automation and sales follow-up.
• Brevo — best for large lists that send rarely.

HubSpot alternatives compared

Prices checked on October 29, 2026 on each vendor's pricing page.

* From recent pricing guides; the vendor page hides prices. Verify before buying.

Why people switch from HubSpot

• Sales Hub Professional costs $90 per seat plus $1,500 onboarding.
• Advanced features sit in expensive tiers.
• Costs grow with seats and contacts.
• Some teams only need a sales pipeline.

The 5 best HubSpot alternatives in detail

1. Pipedrive — best for pipeline-driven sales teams

Pricing: Lite about $14/seat/month (annual). Free option: No free plan. Official pricing.

• Pros:
  • Fast for reps to adopt
  • Excellent visual pipeline
  • Strong mobile app
• Cons:
  • No free plan
  • Marketing features are paid add-ons

Choose it if: your team sells through a clear pipeline.

Try Pipedrive free → 14-day trial

2. Zoho CRM — best for Salesforce-style customization on a budget

Pricing: Standard about $14/user/month (annual). Free option: Free for up to 3 users. Official pricing.

• Pros:
  • Deep customization at a low price
  • Free for 3 users
  • Part of the wider Zoho suite
• Cons:
  • Busier interface
  • Takes longer to set up

Choose it if: you need deep customization on a budget.

Try Zoho CRM free → Free plan

3. monday CRM — best for customizable sales workflows

Pricing: Basic 12/seat/month (annual, 3-seat minimum, shown in EUR). Free option: No free plan. Official pricing.

• Pros:
  • Flexible boards
  • Easy hand-off from sales to delivery
• Cons:
  • 3-seat minimum
  • 250 automations/month on Standard

Choose it if: you want flexible boards linked to delivery.

Try monday CRM free → Free trial

4. ActiveCampaign — best for advanced automation and sales follow-up

Pricing: Starter about $15/month at 1,000 contacts (annual). Free option: No free plan. Official pricing.

• Pros:
  • Most powerful automation builder
  • 950+ automation recipes
  • CRM and sales automation
• Cons:
  • No free plan
  • Starter limits automations to 5 actions
  • Price rises fast with list size

Choose it if: marketing automation matters more than sales.

Try ActiveCampaign free → 14-day trial, no card

5. Brevo — best for large lists that send rarely

Pricing: Starter from about $9/month (priced by emails sent). Free option: 300 emails/day. Official pricing.

• Pros:
  • Priced by emails sent, not contacts
  • SMS and WhatsApp channels
  • Free plan with automation
• Cons:
  • Free plan capped at 300 emails/day with branding
  • Automation less advanced than ActiveCampaign

Choose it if: you want email, SMS and a basic CRM cheaply.

Try Brevo free → Free plan

Pick in 10 seconds

• Pipeline-driven sales → Pipedrive
• Customization → Zoho CRM
• Sales plus delivery → monday CRM
• Marketing automation → ActiveCampaign

FAQ

What is cheaper than HubSpot?

Pipedrive Lite (about $14 per seat) and Zoho CRM (free for 3 users, about $14 on Standard).

Is Pipedrive better than HubSpot?

For pure sales pipelines, often yes. For an all-in-one platform with a free start, HubSpot.

Does HubSpot have onboarding fees?

Sales Hub Professional requires a one-time $1,500 onboarding fee.

Related

• Pipedrive vs HubSpot (2027): Which CRM Is Better?
• ActiveCampaign vs HubSpot (2027): Prices & Which to Choose
• HubSpot vs Salesforce (2027): Real Costs for Small Teams
• HubSpot vs Zoho CRM (2027): Free Plans, Prices & Which to Pick
• HubSpot Pricing 2027: Free CRM, Starter, Pro & Hidden Fees