Home › Software › Brevo › Pricing
Last updated: October 29, 2026
TechCurato is reader-supported. Some links are affiliate links: we may earn a commission at no extra cost to you. Learn more.
Brevo Pricing 2027: Free Plan, Starter and What You Really Pay
Brevo, formerly Sendinblue, is free for up to 300 emails a day, and its paid plans start at about $9 a month on Starter, according to 2026 pricing guides. Unlike most email tools, Brevo charges by the number of emails you send, not by the number of contacts you store. That makes it one of the cheapest options for businesses with a large list that email it occasionally, and less attractive for daily senders.
- Free: 300 emails per day, with Brevo branding.
- Starter: from about $9/month, priced by monthly email volume *.
- Billing unit: emails sent, not contacts stored.
- Higher plans add advanced automation, landing pages and team features *.
- SMS and WhatsApp are billed with separate credits.
* From 2026 pricing guides; Brevo's own page shows localized prices.
How Brevo's pricing works
Most email tools charge by list size: if you have 5,000 contacts, you pay for 5,000 contacts every month, whether you email them once or ten times. Brevo flips that model. You can store a large contact list and pay mainly for the volume of emails you send each month.
This changes the math:
| Your situation | Contact-based tool | Brevo (email-based) |
|---|---|---|
| Large list, monthly newsletter | Expensive: you pay for every contact | Cheap: you pay for one send a month |
| Small list, daily emails | Cheap | More expensive: many sends |
| Seasonal business with big campaigns | You pay all year for the full list | You pay more only in busy months |
Brevo plans at a glance
| Plan | Price | What it's for |
|---|---|---|
| Free | $0 (300 emails/day, Brevo branding) | Testing and very small senders |
| Starter | from about $9/month * | Regular newsletters, priced by volume |
| Higher tiers | priced by volume and features * | Advanced automation, landing pages, teams |
| Enterprise | Custom | Large organizations |
Check Brevo's pricing page with your expected monthly email volume, because the price changes with every volume step.
What the free plan includes
Brevo's free plan allows 300 emails a day, which is up to about 9,000 emails a month if you spread sends evenly. The daily cap is the real limit: you can't send one campaign to 2,000 contacts in one day. Free emails also carry Brevo branding. It's a good plan for transactional emails at low volume, small newsletters and trying the platform.
Brevo vs contact-based tools on price
| Tool | Billing unit | Free plan | Entry paid price |
|---|---|---|---|
| Brevo | Emails sent | 300 emails/day | Starter from about $9/month * |
| MailerLite | Subscribers | 250 subscribers, 2,500 emails/month | Comfort from $12/month |
| Mailchimp | Contacts | 250 contacts, 500 emails/month | Essentials $13/month (12-month intro) |
| Kit | Subscribers | Up to 10,000 subscribers, no automations | Creator $33/month at 1,000 (annual) |
| ActiveCampaign | Contacts | No free plan | Starter about $15/month at 1,000 * |
If you have more than 1,000 contacts and send fewer than four campaigns a month, Brevo is often the cheapest option. If you email a small list several times a week, a contact-based tool like MailerLite can cost less.
What a real business pays
| Situation | Monthly sends | Likely plan | Cost |
|---|---|---|---|
| 1,500 contacts, one newsletter a month | about 1,500 | Free (if split over several days) or Starter | $0 to about $9 * |
| 5,000 contacts, two newsletters a month | about 10,000 | Starter | from about $9, rising with volume * |
| 20,000 contacts, weekly emails | about 80,000 | Starter or higher | Use Brevo's calculator |
Three real-world scenarios
A yoga studio with 2,000 contacts and a monthly newsletter
On contact-based tools, 2,000 contacts cost the same every month. On Brevo, one send of 2,000 emails a month fits a low Starter volume. Brevo is likely to be the cheapest choice.
A daily deals newsletter with 3,000 subscribers
Thirty sends a month to 3,000 people is about 90,000 emails. Brevo's volume-based price rises quickly; compare with MailerLite or Kit, where you pay by subscriber regardless of frequency.
An app sending password resets and receipts
Transactional emails at low volume fit Brevo's free plan (300 a day). As volume grows, compare Brevo's transactional pricing with dedicated services.
Compare with MailerLite → Free for 250 subscribers and 2,500 emails a month · Affiliate link
Hidden costs to watch
- Daily cap on Free: 300 emails a day limits campaign size.
- Branding: free emails show Brevo branding.
- SMS and WhatsApp credits are billed separately.
- Volume steps: each extra volume tier raises the monthly price.
- Localized pricing: prices shown on Brevo's page can vary by country and currency.
How to pay less for Brevo
- Choose the volume tier that matches your real sending, not your list size.
- Segment your list and send to engaged contacts only.
- Spread small campaigns across days if you're on the free plan.
- Use annual billing where offered once you're sure of your volume.
When Brevo is the right choice
Brevo fits businesses that:
- Store large lists but send infrequently.
- Want email, SMS and WhatsApp in one platform.
- Need transactional email alongside marketing email.
- Prefer predictable costs based on sending volume.
It's less suited to businesses that email a small list every day, or ecommerce stores that rely on advanced abandoned-cart flows, where Omnisend or Klaviyo are built for the job.
Brevo alternatives
| Tool | Why consider it | Entry price |
|---|---|---|
| MailerLite | Simple, low-cost automation | from $12/month |
| Kit | Free plan up to 10,000 subscribers | Creator $33/month at 1,000 (annual) |
| Omnisend | Ecommerce automations | Standard from $16/month (500 contacts) |
| GetResponse | Webinars and funnels | Starter about €13/month at 1,000 (annual) |
See our full list of Brevo alternatives.
How to estimate your Brevo bill in 3 steps
- Count your monthly sends: contacts per campaign × campaigns per month, plus automated emails.
- Add 20% for growth over the next year.
- Enter that volume into Brevo's pricing calculator, and compare it with a contact-based tool's price for your list size.
Brevo terms explained
- Email volume: the number of emails sent per month; Brevo's main billing unit.
- Transactional email: automatic emails triggered by an action, such as receipts or password resets.
- Marketing email: newsletters and campaigns sent to a list.
- Credits: prepaid units for SMS or WhatsApp messages.
- Branding: the Brevo logo added to emails on the free plan.
Our verdict
Brevo is the best-value email platform for businesses with large lists that send occasionally: it's free for 300 emails a day and paid plans start at about $9 a month, priced by emails sent rather than contacts. If you send to a small list several times a week, a contact-based tool like MailerLite will often cost less; if you sell online, compare Omnisend. Always price Brevo with your real monthly volume, not your list size.
How we compiled this page
Brevo's pricing page shows localized prices and calculators that vary by country, so paid prices on this page come from 2026 pricing guides and are marked with *. The free plan limit (300 emails per day) and the email-volume billing model are published by Brevo. Competitor prices come from official pricing pages checked October 29, 2026.
FAQ
How much does Brevo cost?
Brevo is free for 300 emails a day. Paid plans start at about $9 a month on Starter, according to 2026 pricing guides, and rise with your monthly email volume.
Is Brevo free?
Yes. The free plan allows up to 300 emails a day, with Brevo branding.
Does Brevo charge by contacts?
No. Brevo's main billing unit is emails sent per month, so you can store a large list without paying for every contact.
Is Brevo cheaper than Mailchimp?
Often, for large lists that send infrequently, because Mailchimp charges by contacts. For small lists with frequent sends, compare both with your real numbers.
Is Brevo the same as Sendinblue?
Yes. Sendinblue renamed itself Brevo in 2023.
Does Brevo include SMS?
Brevo supports SMS and WhatsApp campaigns, billed with separate credits.
Can I store unlimited contacts on Brevo?
Brevo's model lets you store a large contact list because you pay mainly for emails sent. Check the current contact limits on Brevo's pricing page for your plan, and remember that clean lists still improve deliverability.
Sources
brevo.com/pricing (localized), mailerlite.com/pricing, mailchimp.com/pricing, kit.com/pricing and omnisend.com/pricing, checked October 29, 2026. Brevo paid prices and ActiveCampaign prices from 2026 pricing guides.
Related
- 6 Best Brevo Alternatives in 2027 (Prices & Limits)
- Brevo vs Mailchimp (2027): Prices by Emails vs Contacts