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Last updated: October 29, 2026
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MailerLite Pricing 2027: Free, Comfort and Power Explained
MailerLite is free for up to 250 subscribers and 2,500 emails a month, with 3 automations. Paid plans start at $12 a month on Comfort and $25 a month on Power, and yearly billing saves 10%. It's one of the cheapest ways to get real email automation: Comfort includes 50 active automations, more than Mailchimp offers at a similar price.
- Free: 250 subscribers, 2,500 emails/month, 3 automations.
- Comfort: from $12/month; 50 active automations with up to 100 steps each.
- Power: from $25/month; adds advanced features for growing senders.
- Yearly billing saves 10%.
- Billing unit: subscribers; prices rise with list size.
MailerLite plans compared
| Free | Comfort | Power | |
|---|---|---|---|
| Starting price | $0 | from $12/month | from $25/month |
| Subscribers | Up to 250 | Priced by list size | Priced by list size |
| Emails per month | 2,500 | Higher, scales with plan | Higher, scales with plan |
| Automations | 3 | 50 active (up to 100 steps each) | More advanced automation |
| Yearly discount | — | 10% | 10% |
| Best for | Testing and very small lists | Most small businesses | Growing senders and teams |
What the free plan includes
MailerLite's free plan covers 250 subscribers and 2,500 emails a month, enough for a weekly newsletter to a small list. It includes 3 automations, so you can set up a welcome email or a simple sequence before paying. Compared with Mailchimp's free plan (250 contacts, 500 emails), MailerLite allows five times as many sends.
MailerLite vs competitors on price
| Tool | Free plan | Entry paid price | Automation on entry plan |
|---|---|---|---|
| MailerLite | 250 subscribers, 2,500 emails | Comfort from $12/month | 50 active automations |
| Mailchimp | 250 contacts, 500 emails | Essentials $13/month (12-month intro offer) | Flows up to 4 steps |
| Kit | Up to 10,000 subscribers, no automations | Creator $33/month at 1,000 (annual) | Unlimited automations |
| Brevo | 300 emails/day | Starter from about $9/month * | Yes |
| Omnisend | 250 contacts, 500 emails | Standard from $16/month | Ecommerce automations |
* From 2026 pricing guides.
MailerLite is the cheapest tool in this list that includes serious automation on its entry plan. Mailchimp's introductory price rises after 12 months; MailerLite's doesn't depend on a promotion.
What a real business pays
| Situation | Plan | Cost |
|---|---|---|
| 200 subscribers, monthly newsletter | Free | $0 |
| 500 subscribers, weekly newsletter plus welcome sequence | Comfort | from $12/month |
| Growing list with advanced needs | Power | from $25/month |
| Same, paid yearly | Comfort or Power | 10% less |
Use MailerLite's calculator for your exact subscriber count: prices step up as your list grows.
Comfort or Power?
Comfort is enough for most small businesses: campaigns, landing pages, forms and 50 active automations with up to 100 steps each. Power adds advanced features for larger senders and teams. Start on Comfort and upgrade only when a specific Power feature would save time or earn money.
Three real-world scenarios
A local bakery with 180 subscribers
A monthly newsletter and a welcome email fit the free plan: 250 subscribers, 2,500 emails and 3 automations. Cost: $0.
A consultant with 600 subscribers
Weekly emails, a welcome sequence and a lead-magnet sequence need more than the free plan. Comfort starts at $12 a month, or 10% less on yearly billing.
An online shop with a growing list
Comfort covers newsletters and basic ecommerce automations. If the shop's revenue depends on abandoned-cart and browse flows, compare MailerLite with Omnisend, which is built for ecommerce.
Start MailerLite free → 250 subscribers and 2,500 emails a month, free · Affiliate link
Hidden costs to watch
- List growth moves you into higher price tiers; clean inactive subscribers.
- Free plan limits: 3 automations and 2,500 emails a month.
- Add-ons: some features, such as dedicated IP addresses, may cost extra.
- Monthly billing costs 10% more than yearly.
How to pay less for MailerLite
- Stay on the free plan until you pass 250 subscribers or need more automations.
- Pay yearly once you're sure.
- Remove subscribers who haven't opened in 90 days after one re-engagement email.
- Use one automation with branches instead of many separate automations.
How to set up MailerLite in a day
- Create your account and verify your sending domain (SPF and DKIM).
- Import subscribers who have given consent.
- Build a sign-up form or landing page.
- Create a welcome automation with two or three emails.
- Design a reusable newsletter template.
- Send your first campaign and review open and click rates after 48 hours.
Our email deliverability guide explains domain authentication step by step.
MailerLite terms explained
- Subscriber: a person on your list; MailerLite prices by active subscribers.
- Automation: a triggered sequence of emails and actions.
- Step: one action inside an automation, such as an email, delay or condition.
- Campaign: a one-off email sent to your list or a segment.
Is MailerLite worth the price? A simple test
Divide the monthly bill by the revenue your emails generate. At $12 a month on Comfort, a consultant who books one extra client call a month from a welcome sequence, or a shop that recovers two orders, covers the subscription many times over. If email brings in nothing yet, stay on the free plan and focus on growing a list of people who actually want your emails.
What MailerLite includes on every plan
- Drag-and-drop email editor with templates.
- Landing pages and sign-up forms to grow your list.
- Automations: 3 on Free, 50 active on Comfort with up to 100 steps each.
- Segmentation by groups, fields and behaviour.
- Reports on opens, clicks and unsubscribes.
MailerLite vs Mailchimp after 12 months
Mailchimp's paid plans are advertised at 50% off for the first 12 months: Essentials at $13 and Standard at $20. When the promotion ends, prices rise. MailerLite's Comfort price isn't an introductory offer, so the cost in year 2 is the same as in year 1 for the same list size. Over two years, this difference often matters more than the headline price. See MailerLite vs Mailchimp and Mailchimp pricing.
Who MailerLite is not for
Stores whose revenue depends on advanced ecommerce flows may prefer Omnisend or Klaviyo, and creators who want a very large free plan may prefer Kit. Teams that need deep CRM integration often choose ActiveCampaign or HubSpot.
Our verdict
MailerLite is the best-value email marketing tool for small businesses: a free plan with 2,500 emails a month, Comfort from $12 a month with 50 active automations, and a 10% yearly discount. Choose Kit if you're a creator who wants a free plan up to 10,000 subscribers, and Omnisend or Klaviyo if ecommerce automation drives your revenue.
How we compiled this page
Prices and plan limits come from MailerLite's official pricing page, checked October 29, 2026. MailerLite's prices scale with subscribers; we list published entry prices and recommend the calculator for larger lists. See also MailerLite vs Mailchimp, Kit pricing and best email marketing software.
FAQ
How much does MailerLite cost?
Free for up to 250 subscribers and 2,500 emails a month. Comfort starts at $12 a month and Power at $25 a month, with 10% off on yearly billing.
Is MailerLite free?
Yes, for up to 250 subscribers, 2,500 emails a month and 3 automations.
Is MailerLite cheaper than Mailchimp?
Usually, yes. MailerLite Comfort starts at $12 a month with 50 active automations, while Mailchimp Essentials is $13 a month for 12 months before rising.
What is the difference between Comfort and Power?
Comfort covers most small businesses; Power adds advanced features for larger senders and costs from $25 a month.
Does MailerLite offer a discount?
Yes, 10% on yearly billing.
How many automations do I get on MailerLite?
3 on the free plan and 50 active automations on Comfort, each with up to 100 steps.
Does MailerLite charge for inactive subscribers?
Pricing is based on your subscriber count, so cleaning out inactive subscribers can keep you in a lower tier.
Is MailerLite good for beginners?
Yes. Its drag-and-drop editor, templates and clear pricing make it one of the easiest email tools to learn, and the free plan lets you practise with a real list before paying anything.
Can I switch from Mailchimp to MailerLite?
Yes. Export your audience from Mailchimp as a CSV file, import it into MailerLite, and rebuild your automations; most small accounts move in an afternoon.
Sources
mailerlite.com/pricing, mailchimp.com/pricing, kit.com/pricing and omnisend.com/pricing, checked October 29, 2026. Brevo prices from 2026 pricing guides.
Related
- MailerLite vs Mailchimp (2027): Which Is Cheaper & Better?
- Kit vs MailerLite (2027): Free Plans, Prices & Which to Pick