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Last updated: October 29, 2026
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Salesforce Pricing 2026: Every Edition and What Teams Really Pay
Salesforce Sales costs from $25 per user per month (Starter Suite) to $550 (Sales Cloud Max), billed annually. Small teams usually choose Starter Suite ($25) or Pro Suite ($100). The full Sales Cloud editions start at $195 per user per month (Core), then $395 (Advanced) and $550 (Max).
- Starter Suite: $25 per user/month (annual), free trial.
- Pro Suite: $100 per user/month (annual), free trial.
- Sales Cloud Core: $195, Advanced: $395, Max: $550 per user/month (annual).
- Max is sold through sales ("Contact us"); Core and Advanced have free trials.
- No free plan.
Salesforce Sales editions compared
| Edition | Price per user/month (annual) | Free trial | Typical buyer |
|---|---|---|---|
| Starter Suite | $25 | Yes | Small teams starting with a CRM |
| Pro Suite | $100 | Yes | Growing teams needing more customization |
| Sales Cloud Core | $195 | Yes | Established sales organizations |
| Sales Cloud Advanced | $395 | Yes | Large teams with complex processes |
| Sales Cloud Max | $550 | Contact sales | Enterprises |
What each Salesforce plan includes
Starter Suite
- Lead, account, contact and opportunity management
- Built-in sales flows and lead routing
- AI that syncs emails, events and contacts
- Email marketing and analytics
Pro Suite (adds)
- Greater customization and automation
- Sales quoting and forecasting
- Access to AgentExchange
- Premier Support as an add-on
Sales Cloud Core (adds)
- Momentum and Premier Success
- Slack Business+
- Tableau Next
Sales Cloud Advanced (adds)
- Enhanced security, more AI and expanded data capacity
- Sales Programs
- Backup & Recover, Archive, Data Detect and Security Center
Source: official pricing page, checked October 29, 2026.
What a real team pays
| Users | Starter Suite | Pro Suite | Sales Cloud Core |
|---|---|---|---|
| 5 | $125/month | $500/month | $975/month |
| 10 | $250/month | $1,000/month | $1,950/month |
| 10, per year | $3,000 | $12,000 | $23,400 |
The license is rarely the only cost: Salesforce projects at the Core level and above often need an administrator or implementation partner. Budget for setup time before committing.
Which edition should you choose?
- Starter Suite if you are a small team and want the Salesforce platform at a small-team price, with room to grow without migrating.
- Pro Suite if you need more customization but not a full Sales Cloud rollout.
- Sales Cloud Core and above only if you have complex processes, territories or forecasting needs, and the budget for an admin.
Cheaper alternatives for small teams
| CRM | Free plan | Entry price per user/month | 10 users/month |
|---|---|---|---|
| HubSpot | Yes, 2 users | $7 (Starter, annual) | $70 |
| Pipedrive | No | About $14 (Lite, annual) * | About $140 |
| Zoho CRM | Yes, 3 users | About $14 (Standard, annual) * | About $140 |
| Salesforce Starter Suite | No | $25 | $250 |
* From 2026 pricing guides; verify on the vendor's site.
Start with HubSpot's free CRM → Free for 2 users, no card
See all options in our Salesforce alternatives guide.
The price jumps between editions
Salesforce's editions are not small steps. Moving up multiplies the per-user price:
| Upgrade | Price per user/month | Increase |
|---|---|---|
| Starter Suite → Pro Suite | $25 → $100 | ×4 |
| Pro Suite → Sales Cloud Core | $100 → $195 | ×1.95 |
| Core → Advanced | $195 → $395 | ×2.03 |
| Advanced → Max | $395 → $550 | ×1.39 |
Plan your edition for where your team will be in 2 years, not just today: migrating data later costs time.
3-year cost for a growing team
A sales team that starts with 5 users and doubles each year, on annual billing:
| Year (users) | Starter Suite | Pro Suite | HubSpot Starter (for comparison) |
|---|---|---|---|
| Year 1 (5) | $1,500 | $6,000 | $420 |
| Year 2 (10) | $3,000 | $12,000 | $840 |
| Year 3 (20) | $6,000 | $24,000 | $1,680 |
| Total | $10,500 | $42,000 | $2,940 |
Which edition fits your situation?
- A founder-led sales team of 2 to 10: Starter Suite, or a lighter CRM such as HubSpot or Pipedrive.
- A team with custom sales stages, approvals or many products: Pro Suite.
- An established sales organization with territories and forecasting: Sales Cloud Core or Advanced, with an admin.
- An enterprise: Max, through Salesforce's sales team.
Costs beyond the license
- Setup: at Core and above, most companies use an admin or an implementation partner.
- Training: reps need time to learn the tool; budget a few hours per person.
- Commitment: the prices above are for annual billing, so plan for a 12-month commitment.
Questions to ask before you buy
- How many users will need a license in 12 and 24 months?
- Which features push you to Pro Suite or Core, and can a lighter CRM cover them?
- Who will configure and maintain Salesforce internally?
- Which tools must integrate on day one (email, calendar, telephony, accounting)?
Salesforce terms explained
- Edition: a package of features at a given price (Starter Suite, Pro Suite, Core, Advanced, Max).
- User license: one person who logs in; prices are per user per month.
- Suite: Salesforce's bundled packages for smaller companies, such as Starter Suite and Pro Suite.
FAQ
How much does Salesforce cost per user?
From $25 per user per month (Starter Suite) to $550 (Sales Cloud Max), billed annually.
Does Salesforce have a free plan?
No, but Starter Suite, Pro Suite, Core and Advanced offer free trials.
What is the cheapest Salesforce edition?
Starter Suite at $25 per user per month, billed annually.
Is Salesforce worth it for a small business?
Starter Suite can be, if you expect to grow into Salesforce. Otherwise HubSpot, Pipedrive or Zoho CRM cost less and are faster to set up.
Sources
salesforce.com/sales/pricing, checked October 29, 2026. Alternatives' prices from our Salesforce alternatives research.
Related
- 5 Best Salesforce Alternatives for Small Business (2026)
- HubSpot vs Salesforce (2026): Real Costs for Small Teams
- Salesforce vs Pipedrive (2026): Prices & Which CRM to Pick