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Last updated: October 29, 2026
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Omnisend Pricing 2027: Free, Standard and Pro Explained
Omnisend is free for up to 250 contacts and 500 emails a month. Standard starts at $16 a month for 500 contacts with 6,000 emails, and Pro at $59 a month for 2,500 contacts with unlimited emails under a fair-use policy and SMS from $0.007 per message. Paying three months upfront gives a 30% discount, which is why the pricing page displays $11.20 and $41.30.
- Free: 250 contacts, 500 emails/month, 500 web push notifications.
- Standard: from $16/month (500 contacts), 6,000 emails/month, unlimited web push.
- Pro: from $59/month (2,500 contacts), unlimited emails (fair use), SMS from $0.007 per message.
- 30% discount when paying 3 months upfront ($11.20 and $41.30 shown).
- Built for ecommerce: abandoned cart, browse abandonment and post-purchase automations.
Omnisend plans compared
| Free | Standard | Pro | |
|---|---|---|---|
| Starting price | $0 | $16/month (500 contacts) | $59/month (2,500 contacts) |
| With 3 months upfront (30% off) | — | $11.20/month | $41.30/month |
| Emails per month | 500 | 6,000 | Unlimited (fair use) |
| Web push | 500/month | Unlimited | Unlimited |
| SMS | — | Not listed as included | From $0.007 per SMS, with bonus credits |
The comparison table on Omnisend's page describes Standard sends as 12× your list size and Pro as up to 60×; the main plan cards show the figures above.
What a real store pays
| Store stage | Plan | Monthly price | Per year |
|---|---|---|---|
| New store, under 250 contacts | Free | $0 | $0 |
| 500 contacts, weekly newsletter | Standard | from $16 | from $192 |
| 2,500 contacts with SMS | Pro | from $59 + SMS | from $708 + SMS |
Prices rise with contact count; use Omnisend's calculator for your exact list size.
Omnisend vs Klaviyo on price
| Omnisend | Klaviyo | |
|---|---|---|
| Free plan | 250 contacts, 500 emails | 250 profiles, 500 emails |
| Entry paid price | from $16 (500 contacts) | about $30 at 1,000 profiles * |
| SMS | On Pro, from $0.007 | Email + SMS plan |
| Billing basis | Contacts | Active profiles |
* From 2026 pricing guides. For small stores, Omnisend usually starts cheaper; Klaviyo offers deeper segmentation and analytics. See Klaviyo pricing and Klaviyo alternatives.
Which plan should you choose?
- Free while you build your list and set up your first flows.
- Standard once you pass 250 contacts and need regular campaigns plus automation.
- Pro when you send often to a growing list or want SMS: unlimited emails under fair use change the math for frequent senders.
Three real-world scenarios
A new Shopify store
With 150 subscribers, the store stays on Free and sets up welcome and abandoned-cart flows now, so they run automatically as traffic grows.
A store with 500 contacts sending twice a week
Twice a week is about 9 emails per contact a month, 4,500 sends: within Standard's 6,000. Cost: from $16 a month, or $11.20 a month when paying three months upfront.
A store with 2,500 contacts adding SMS
Pro starts at $59 a month, with unlimited emails under fair use, and SMS billed per message from $0.007. Two SMS campaigns to 1,000 subscribers would cost from about $14 in SMS per month on top of the plan.
The automations that justify Omnisend
- Welcome series for new subscribers.
- Abandoned cart reminders, usually the highest-revenue flow.
- Browse abandonment for visitors who viewed products.
- Post-purchase thank-you, reviews and cross-sells.
If these four flows recover more than the monthly bill, Omnisend pays for itself.
Hidden costs to watch
- Contact growth raises your tier; clean inactive contacts.
- SMS is billed per message on top of Pro.
- Upfront discount: the 30% price requires paying three months in advance.
- Fair use applies to Pro's unlimited emails.
How to pay less for Omnisend
- Pay three months upfront for the 30% discount once you're sure.
- Remove unengaged contacts every quarter.
- Use web push (unlimited on paid plans) for some announcements instead of SMS.
- Start on Free until your list passes 250 contacts.
Start Omnisend free → 250 contacts and 500 emails a month · Affiliate link
Alternatives worth comparing
| Tool | Entry price | Why consider it |
|---|---|---|
| Klaviyo | about $30/month at 1,000 profiles * | Deeper segmentation and analytics |
| GetResponse | Marketer about €44/month at 1,000 (annual) | Ecommerce automation plus webinars |
| MailerLite | from $12/month | Cheapest for simple newsletters |
| ActiveCampaign | about $15/month at 1,000 (Starter) * | Advanced automation |
Omnisend terms explained
- Contact: a subscriber in your list; plans are priced by contact count.
- Fair use: Omnisend's policy that limits "unlimited" sending to normal use.
- Web push: browser notifications sent to visitors who opted in.
- Flow: an automated sequence such as abandoned cart.
Is Omnisend worth the price? A simple revenue test
The fairest way to judge an ecommerce email tool is to compare its cost with the revenue its automations recover. Take a store with 2,000 visitors a month, an average order of $50 and 500 contacts on Standard (from $16 a month):
| Flow | Example result | Monthly revenue |
|---|---|---|
| Abandoned cart | 3 recovered orders | $150 |
| Welcome series | 2 first orders from new subscribers | $100 |
| Post-purchase cross-sell | 1 repeat order | $50 |
| Total | $300 |
These figures are illustrative, not guaranteed, but they show the logic: a store only needs one or two recovered orders a month to cover Standard's price. If your flows recover less than the plan costs after three months, simplify your setup or stay on Free.
Omnisend features by plan
- Free: email campaigns, signup forms, basic automation and reporting within 500 emails a month.
- Standard: everything in Free, with 6,000 emails a month, unlimited web push and the ecommerce automations most stores rely on.
- Pro: everything in Standard, with unlimited emails under fair use, SMS from $0.007 per message and Omnisend's advanced reporting.
Always check the current plan comparison on Omnisend's pricing page before buying, because feature placement changes more often than headline prices.
Setting up Omnisend in your first week
- Connect your store (Shopify, WooCommerce, BigCommerce and other platforms are supported) so products and orders sync.
- Import existing subscribers who have given consent, and leave out old unengaged contacts.
- Add a signup form or pop-up with a clear incentive.
- Turn on the welcome, abandoned cart and post-purchase flows using Omnisend's templates.
- Send one campaign to your best customers and review open and click rates.
- After 30 days, compare flow revenue with your plan cost and decide whether to upgrade.
Contacts and list hygiene
Because Omnisend prices by contact count, list hygiene saves money directly. Every quarter, segment contacts who haven't opened or clicked in 90 days, send them one re-engagement email, and remove those who still don't respond. A cleaner list costs less, improves deliverability and makes your campaign reports more accurate. Our email deliverability guide explains the authentication steps (SPF, DKIM and DMARC) every store should complete.
Who Omnisend is not for
Omnisend is built for online stores. If you run a service business, a blog or a newsletter without products, its ecommerce automations add little value: MailerLite (from $12 a month) or Kit (free up to 10,000 subscribers) will usually cost less for the same campaigns.
Our verdict
Omnisend is the best-value ecommerce email platform for small stores: a usable free plan, Standard from $16 a month, and Pro's unlimited emails and SMS for growing stores. Choose Klaviyo when you need deeper segmentation and analytics and your email revenue clearly covers its higher price.
How we compiled this page
Prices and limits come from Omnisend's official pricing page, checked October 29, 2026. The page displays discounted prices for 3 months paid upfront; we list both. Klaviyo's paid prices come from 2026 pricing guides.
FAQ
How much does Omnisend cost?
Free for 250 contacts. Standard starts at $16 a month for 500 contacts and Pro at $59 a month for 2,500 contacts, with 30% off when paying three months upfront.
Is Omnisend free?
Yes, for up to 250 contacts and 500 emails a month.
Is Omnisend cheaper than Klaviyo?
Usually for small stores: Omnisend Standard starts at $16 for 500 contacts, while Klaviyo costs about $30 at 1,000 profiles according to pricing guides.
Does Omnisend include SMS?
SMS is available on Pro, from $0.007 per message, with bonus credits.
What does "unlimited emails" mean on Pro?
Unlimited sending under Omnisend's fair-use policy.
Sources
omnisend.com/pricing and klaviyo.com/pricing, checked October 29, 2026; Klaviyo paid tiers from 2026 pricing guides.