Home › Comparisons › Klaviyo vs Omnisend
Last updated: October 29, 2026
TechCurato is reader-supported. Some links are affiliate links: we may earn a commission at no extra cost to you. Learn more.
Klaviyo vs Omnisend (2027): Prices, Features and Which Is Best for Your Store
Choose Omnisend if you run a small or mid-size store and want ecommerce email and SMS at a lower price: Standard starts at $16 a month for 500 contacts and Pro at $59 a month for 2,500 contacts with unlimited emails under fair use. Choose Klaviyo if you want the deepest ecommerce data, segmentation and revenue reporting: its Email plan costs about $30 a month at 1,000 profiles and about $150 at 10,000, according to 2026 pricing guides. Both have free plans with the same limits: 250 contacts or profiles and 500 emails a month.
- Free plans: Klaviyo 250 active profiles, 500 sends/month; Omnisend 250 contacts, 500 emails/month.
- Omnisend: Standard from $16/month (500 contacts, 6,000 emails); Pro from $59/month (2,500 contacts, unlimited emails under fair use, SMS from $0.007).
- Omnisend: 30% off when paying 3 months upfront ($11.20 and $41.30 shown).
- Klaviyo: Email plan about $30/month at 1,000 profiles, about $150 at 10,000 *.
- Klaviyo bills active profiles; suppressed profiles aren't billed.
Klaviyo vs Omnisend at a glance
| Klaviyo | Omnisend | |
|---|---|---|
| Free plan | 250 active profiles, 500 sends | 250 contacts, 500 emails |
| Entry paid price | about $30/month at 1,000 profiles * | Standard from $16/month (500 contacts) |
| Growth plan | Email + SMS plan | Pro from $59/month (2,500 contacts) |
| SMS | Credits on Email + SMS plan | On Pro, from $0.007 per SMS |
| Billing unit | Active profiles | Contacts |
| Strength | Deep data, segments, analytics | Value, simplicity, unlimited emails on Pro |
Pricing compared
Free plans
The free plans match: 250 profiles or contacts and 500 emails a month. Klaviyo adds $5 of mobile messages and $5 of Composer usage a month; Omnisend includes 500 web push notifications.
Paid plans
Omnisend Standard starts at $16 a month for 500 contacts with 6,000 emails, and paying three months upfront brings it to $11.20. Klaviyo's Email plan costs about $30 a month at 1,000 profiles, according to pricing guides. For small lists, Omnisend usually starts cheaper.
At scale
Omnisend Pro starts at $59 a month for 2,500 contacts with unlimited emails under fair use, which helps stores that send often. Klaviyo costs about $150 a month at 10,000 profiles. Get exact quotes from both calculators for your list size.
What a real store pays
| Store | Klaviyo | Omnisend |
|---|---|---|
| 200 subscribers | Free | Free |
| 500 contacts, weekly campaigns | price by list size (calculator) | Standard from $16 ($11.20 with 3 months upfront) |
| 1,000 profiles | about $30/month * | Standard, price by list size |
| 2,500 contacts sending 3× a week | Email plan, price by list size | Pro from $59 (unlimited emails, fair use) |
| 10,000 profiles | about $150/month * | Pro, price by list size |
Features that decide the choice
| If you need… | Better choice | Why |
|---|---|---|
| The lowest price for a small store | Omnisend | Standard from $16 |
| Frequent sending to a mid-size list | Omnisend Pro | Unlimited emails under fair use |
| Advanced segmentation on purchase behaviour | Klaviyo | Deep ecommerce data model |
| Revenue attribution per flow and campaign | Klaviyo | Analytics focus |
| Email, SMS and web push in one simple builder | Omnisend | Bundled channels |
| A large partner and integration ecosystem | Klaviyo | Widely used by DTC brands |
Automation compared
Both tools include the core ecommerce flows: welcome series, abandoned cart, browse abandonment and post-purchase. Omnisend's templates make these quick to launch and include SMS and push steps in the same workflow on Pro. Klaviyo's flows can branch on detailed data, such as predicted next order date, lifetime value or product categories viewed, which helps larger stores personalize more precisely.
Three real-world scenarios
A new Shopify store with 300 subscribers
Both free plans stop at 250. Omnisend Standard from $16 a month is the cheaper upgrade; build welcome and abandoned-cart flows first.
A fashion brand with 3,000 contacts sending 12 campaigns a month
Omnisend Pro from $59 a month includes unlimited emails under fair use, so frequent sending doesn't raise the price. Klaviyo will cost more but gives deeper segmentation; choose it if segments drive measurably higher revenue.
A DTC brand with 25,000 profiles and a data team
Klaviyo's segmentation, predictive analytics and reporting usually justify its price at this scale. Ask both vendors for a quote.
Start Omnisend free → 250 contacts and 500 emails a month, free · Affiliate link
Hidden costs to watch
- SMS on both platforms is billed on top of email.
- Profile and contact growth raises both bills; clean inactive subscribers.
- Omnisend's upfront discount requires paying three months in advance.
- Fair use applies to Omnisend Pro's unlimited emails.
- Klaviyo suppression rules: an unsuppressed profile can't be suppressed again for 90 days *.
Alternatives worth comparing
| Tool | Entry price | Why consider it |
|---|---|---|
| Mailchimp | Essentials $13/month (12-month intro) | Broad integrations |
| MailerLite | Comfort from $12/month | Cheapest for simple stores |
| GetResponse | Marketer about €44/month at 1,000 (annual) | Ecommerce automation plus webinars |
See Klaviyo pricing, Omnisend pricing, Mailchimp vs Klaviyo and Klaviyo alternatives.
How to choose in 5 steps
- Count contacts and estimate 12-month growth.
- Count sends per month, including flows.
- Price both with their calculators for your list size.
- Build the abandoned-cart flow in both free plans.
- Compare revenue per recipient after 30 days and keep the winner.
Terms explained
- Active profile: a Klaviyo contact who can receive marketing; the billing unit.
- Fair use: Omnisend's limit on "unlimited" sending.
- Web push: browser notifications to opted-in visitors.
- Flow: an automated sequence triggered by behaviour.
- Revenue per recipient: revenue divided by people who received an email.
Reporting compared
Klaviyo's reports put revenue first: every flow and campaign shows attributed orders and revenue, and benchmarks compare your results with similar brands. Omnisend reports sales, opens and clicks for campaigns and automations, which covers what most small stores need. If a weekly revenue-per-email view drives your decisions, Klaviyo's reporting is stronger; if you mainly check that flows are running and earning, Omnisend is enough.
Ease of use
Omnisend is often praised for being quick to learn: its templates and workflow builder let a store owner launch the core flows in an afternoon. Klaviyo has more options and a steeper learning curve, which pays off for teams that invest time in segmentation. A store without a dedicated email marketer will usually get results faster on Omnisend.
Our verdict
Omnisend is the better value for small and mid-size stores: Standard from $16 a month, Pro with unlimited emails and SMS, and a simple builder. Klaviyo is the better choice for larger brands that rely on deep segmentation, predictive data and revenue reporting. Start on both free plans, build the same flow, and let the revenue numbers decide.
How we compiled this page
Omnisend prices come from its official pricing page on October 29, 2026. Klaviyo's paid prices depend on its calculator and come from 2026 pricing guides, marked with *. Free plan limits come from both official pages.
FAQ
Is Omnisend cheaper than Klaviyo?
Usually, for small stores: Omnisend Standard starts at $16 a month for 500 contacts, while Klaviyo costs about $30 at 1,000 profiles according to pricing guides.
Is Klaviyo better than Omnisend?
For deep segmentation and analytics, yes. For value and simplicity, Omnisend is often better.
Do Klaviyo and Omnisend have free plans?
Yes, both: 250 profiles or contacts and 500 emails a month.
Which is better for SMS?
Both support SMS. Omnisend Pro starts at $0.007 per message; Klaviyo uses credits on its Email + SMS plan.
Can I switch from Klaviyo to Omnisend?
Yes. Export profiles, import them into Omnisend, connect your store and rebuild your flows from templates.
Which has better templates?
Both offer ready-made email templates and flow recipes. Omnisend's are designed for quick launch by small stores; Klaviyo's are designed to be customized deeply with dynamic product content.
Which is better for Shopify?
Both integrate deeply with Shopify. Omnisend is usually the cheaper choice for small Shopify stores; Klaviyo is the common choice for larger Shopify brands.
Can I use web push with Klaviyo?
Klaviyo focuses on email and SMS; Omnisend includes web push in its plans (500 a month on Free, unlimited on paid plans).
Sources
klaviyo.com/pricing and omnisend.com/pricing, checked October 29, 2026. Klaviyo paid tiers from 2026 pricing guides.
Related
- 5 Best Klaviyo Alternatives for Small Stores (2027)
- Mailchimp vs Klaviyo (2027): Prices & Which Fits Your Store
- Klaviyo Pricing 2027: Free Plan, Profile Tiers & Real Costs
- Omnisend Pricing 2027: Free, Standard & Pro Explained