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Last updated: October 29, 2026
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ActiveCampaign Pricing 2027: Plans, Contact Tiers and Real Costs
At 1,000 contacts, ActiveCampaign costs about $15 (Starter), $49 (Plus), $79 (Pro) and $145 (Enterprise) per month on annual billing, according to 2026 pricing guides. Monthly billing costs about $19, $59, $99 and $179. There is no free plan, only a 14-day trial with no card required, and prices rise with your contact count.
- At 1,000 contacts (annual): Starter ~$15, Plus ~$49, Pro ~$79, Enterprise ~$145 *.
- Email sends at 1,000 contacts: 10,000 (Starter, Plus), 12,000 (Pro), 15,000 (Enterprise).
- Starter: 5 actions per automation. Plus and above: unlimited actions.
- 14-day free trial, no credit card.
ActiveCampaign plans compared (1,000 contacts)
| Plan | Annual (per month) | Monthly | Email sends/month | Automation |
|---|---|---|---|---|
| Starter | ~$15 | ~$19 | 10,000 | 5 actions per automation |
| Plus | ~$49 | ~$59 | 10,000 | Unlimited actions, sales automation |
| Pro | ~$79 | ~$99 | 12,000 | + A/B testing of automations, automations map |
| Enterprise | ~$145 | ~$179 | 15,000 | Same as Pro |
What each ActiveCampaign plan includes
Starter
- Multi-step automation with 950+ recipes
- AI automation builder
- Email and ecommerce automation
- 5 actions per automation
- A/B testing for emails
Plus (adds)
- Unlimited automation actions
- Cross-channel marketing
- Sales automation
Pro (adds)
- A/B testing for automations
- Automations map
- 12,000 email sends at 1,000 contacts
Enterprise (adds)
- 15,000 email sends at 1,000 contacts
- Same automation features as Pro
Source: official pricing page, checked October 29, 2026.
The real decision: Starter or Plus?
Starter looks cheap at about $15, but its 5-action limit per automation blocks the multi-step nurture sequences most people buy ActiveCampaign for. In practice, most users who need real automation end up on Plus: about $49 a month, more than 3 times Starter.
Cheaper options with strong automation
| Tool | Free plan | Entry price | Automation on entry plan |
|---|---|---|---|
| Kit | Up to 10,000 subscribers | $33 at 1,000 (Creator, annual) | Unlimited visual automations |
| MailerLite | 250 subscribers | from $12 | 50 active automations |
| GetResponse | Limited | about €44 at 1,000 (Marketer, annual) | Unlimited workflows, ecommerce triggers |
Try ActiveCampaign free for 14 days → No credit card
More: ActiveCampaign alternatives · ActiveCampaign vs Mailchimp
Yearly cost at 1,000 contacts
| Plan | Annual billing, per year * | Monthly billing, per year * | Saving with annual |
|---|---|---|---|
| Starter | $180 | $228 | $48 |
| Plus | $588 | $708 | $120 |
| Pro | $948 | $1,188 | $240 |
| Enterprise | $1,740 | $2,148 | $408 |
* From 2026 pricing guides.
Cost per email sent
At 1,000 contacts, Starter includes 10,000 sends a month. At about $15, that is about $0.0015 per email, or $1.50 per 1,000 emails. Plus costs about $4.90 per 1,000 emails for the same 10,000 sends: you pay for automation and CRM features, not more email.
How ActiveCampaign compares at 1,000 contacts
| Tool | Plan | Yearly cost | Automation |
|---|---|---|---|
| ActiveCampaign | Plus * | $588 | Unlimited actions |
| Kit | Creator (annual) | $396 | Unlimited visual automations |
| MailerLite | Comfort | from $144 | 50 active automations |
| GetResponse | Marketer (annual) | about €531 | Unlimited workflows |
What happens as your list grows
ActiveCampaign prices by contacts, so your bill rises as your list grows, even if you send the same number of campaigns. Before you commit, ask for a quote at 2 and 5 times your current list size, and clean out unengaged contacts regularly.
Which plan fits your situation?
- Sending newsletters and a simple welcome email: Starter, or a cheaper tool such as MailerLite.
- Running multi-step nurture sequences: Plus, for unlimited automation actions.
- Testing automations against each other: Pro, which adds A/B testing for automations and the automations map.
Questions to ask before you buy
- How many steps do your most important automations need? Starter allows 5 actions.
- How fast is your list growing?
- Do you need the CRM and sales automation, or only email?
ActiveCampaign terms explained
- Contact: one person in your list; plans are priced by contact count.
- Email send: one email delivered to one contact.
- Action: one step in an automation (send an email, wait, add a tag).
FAQ
How much does ActiveCampaign cost?
At 1,000 contacts, about $15 to $145 per month on annual billing depending on the plan, according to 2026 pricing guides.
Does ActiveCampaign have a free plan?
No, only a 14-day free trial without a credit card.
What does ActiveCampaign Starter include?
10,000 email sends a month at 1,000 contacts and automations limited to 5 actions each.
Sources
activecampaign.com/pricing (plan limits), Automation Atlas and Flowium (prices, 2027), checked October 29, 2026.
Related
- 6 Best ActiveCampaign Alternatives in 2027 (Cheaper Options)
- ActiveCampaign vs Mailchimp (2027): Which Is Better?
- ActiveCampaign vs HubSpot (2027): Prices & Which to Choose