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Last updated: October 29, 2026

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5 Best Klaviyo Alternatives for Small Ecommerce Stores (2026)

Klaviyo is the default email platform for Shopify stores, and its ecommerce automations are excellent. But its pricing follows your list, not your revenue: according to 2026 pricing guides, the Email plan costs about $30 per month at 1,000 profiles and about $150 at 10,000. And you pay for every reachable profile, including subscribers who never open.

For a small store, that bill can grow faster than sales. We compared five alternatives on price, ecommerce automation and SMS.

Quick answer: the best Klaviyo alternatives

• Omnisend — the closest Klaviyo alternative for ecommerce, with email, SMS and push in one tool.
• GetResponse — best for stores that also sell through webinars and funnels.
• ActiveCampaign — best for advanced automation beyond ecommerce.
• Brevo — best for large lists, since it charges per email sent.
• MailerLite — best budget option for very small stores.

Klaviyo alternatives compared

Checked on October 29, 2026. "Abandoned cart" means the automation is available on the plan listed.

Why ecommerce stores look for a Klaviyo alternative

• Price grows with your list. About $30 per month at 1,000 profiles becomes about $150 at 10,000, according to 2026 pricing guides — a 5× increase while your sales may not have grown as much.
• You pay for inactive subscribers. Billing counts every reachable profile. You can suppress unengaged profiles to save money, but a profile you unsuppress cannot be suppressed again for 90 days.
• SMS is extra. Text messaging requires the Email + SMS plan and credits.
• Complexity. Klaviyo's segmentation and analytics are powerful, but small teams often use only a few flows.
• Store owners ask for it. One of the top Google results for this search is a Reddit thread in r/ecommerce asking for alternatives.

The 5 best Klaviyo alternatives in detail

1. Omnisend — the closest Klaviyo alternative

Omnisend is built for ecommerce in the same way Klaviyo is: pre-built automations for welcome series, abandoned carts, browse abandonment and post-purchase, with email, SMS and web push in the same workflows. For most Shopify stores, it is the most direct swap.

Pricing: the Free plan covers 250 contacts and 500 emails per month. Standard starts at $16/month for 500 contacts with 6,000 emails per month. Pro starts at $59/month for 2,500 contacts with unlimited emails under fair use, and adds SMS from $0.007 per message. Paying 3 months upfront gives a 30% discount.

• Pros: ecommerce-first automations; email, SMS and push in one builder; simpler than Klaviyo.
• Cons: less advanced segmentation and analytics than Klaviyo; SMS requires Pro.

Choose it if: you run a Shopify or WooCommerce store and want Klaviyo-style flows at a lower price.

2. GetResponse — best for stores that sell with webinars and funnels

GetResponse's Marketer plan includes the ecommerce automations stores need — abandoned cart, purchase triggers, visited URL and event-based automation — plus webinars, landing pages and funnels that Klaviyo doesn't offer.

Pricing: at 1,000 contacts, Marketer costs about €44/month on annual billing (€54 monthly). Starter (about €13/month) does not include abandoned-cart automation.

• Pros: webinars and funnels built in; unlimited workflows on Marketer; strong value at small list sizes.
• Cons: abandoned cart requires Marketer; SMS automation only on Enterprise.

Choose it if: you sell products and also use webinars or lead funnels.

Try GetResponse free

3. ActiveCampaign — best for advanced automation

ActiveCampaign includes email and ecommerce automation on every plan, with 950+ automation recipes. It goes further than Klaviyo outside ecommerce: lead scoring, sales automation and CRM features make it a good fit for stores that also sell B2B or wholesale.

Pricing: at 1,000 contacts, pricing guides list Starter at about $15/month and Plus at about $49/month on annual billing. Starter limits each automation to 5 actions; Plus removes that limit.

• Pros: the most flexible automation builder here; CRM and sales features; strong integrations.
• Cons: no free plan; Starter is limited; costs rise quickly with list size.

Choose it if: your store needs complex, multi-step automation or B2B sales follow-up.

Try ActiveCampaign free

4. Brevo — best for large lists

Brevo charges by emails sent instead of by contacts. If your store has a large list but sends a few campaigns a month, this pricing model can cost far less than Klaviyo's profile-based billing. Brevo also offers SMS and WhatsApp.

Pricing: the free plan allows 300 emails per day. According to 2026 pricing guides, Starter starts at about $9/month and Standard at about $18/month. Ecommerce automations are available; check which plan includes abandoned cart before you switch.

• Pros: per-email pricing; SMS and WhatsApp channels; generous free plan for testing.
• Cons: ecommerce automation is less advanced than Klaviyo's; check contact limits on your plan before migrating a large list.

Choose it if: you have a big list and send infrequently. See our full Brevo alternatives guide for its limits.

5. MailerLite — best for very small stores

MailerLite is the simplest and cheapest option here. It won't match Klaviyo's ecommerce depth, but for a new store sending a weekly newsletter and a welcome series, it does the job at a fraction of the cost.

Pricing: free for up to 250 subscribers and 2,500 emails per month. Comfort starts at $12/month and Power at $25/month; annual billing saves 10%.

• Pros: lowest price; clean editor; 50 active automations on Comfort.
• Cons: fewer ecommerce-specific automations; no SMS.

Choose it if: your store is just starting and you mostly send newsletters.

How to choose the right Klaviyo alternative

1. List your revenue-driving flows. For most stores that means welcome, abandoned cart, browse abandonment and post-purchase. Make sure your new tool supports all of them on the plan you'll buy.
2. Price your list in a year. Compare at your current size and at double it.
3. Clean your list first. Remove or suppress unengaged subscribers before comparing prices — it lowers your bill on any platform.
4. Check your store integration. Confirm the tool syncs orders, products and carts with Shopify or WooCommerce.
5. Keep Klaviyo running during the switch. Rebuild your flows, warm up the new sending domain, then turn Klaviyo's flows off one by one.

FAQ

What is the best Klaviyo alternative for Shopify?

Omnisend is the closest alternative for Shopify stores, with similar ecommerce automations, SMS and a lower starting price.

Is there a free alternative to Klaviyo?

Omnisend, MailerLite and Brevo all have free plans. Klaviyo itself is free for up to 250 profiles and 500 emails per month.

Is Omnisend cheaper than Klaviyo?

Usually, yes at small and mid-sized lists. Omnisend Standard starts at $16/month for 500 contacts, and its Pro plan includes unlimited emails under fair use. Compare both at your exact list size before switching.

Why is Klaviyo so expensive?

Klaviyo bills by active profiles, including subscribers who don't engage. As your list grows, the price rises in steps — from about $30 per month at 1,000 profiles to about $150 at 10,000, according to 2026 pricing guides.

Can I lower my Klaviyo bill without switching?

Yes. Suppress unengaged profiles regularly, since suppressed profiles are not billed. Keep in mind that an unsuppressed profile cannot be suppressed again for 90 days.

How we compared these tools

Prices and limits were checked on October 29, 2026 on each vendor's pricing page, or in recent pricing guides where the vendor's page did not display prices. Vendors change pricing often; tell us if something is out of date.

Related

• Best Brevo alternatives
• Best ActiveCampaign alternatives