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Last updated: October 29, 2026

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Kit (ConvertKit) Pricing 2027: Free Plan, Creator, Pro and Real Costs

Kit, formerly ConvertKit, has one of the most generous free plans in email marketing: up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, but no automations. The Creator plan, which adds unlimited automations, costs $33 a month at 1,000 subscribers on annual billing. Pro adds advanced features for growing creators and has a first-year promotional rate. Prices rise with your subscriber count, so check Kit's calculator for your list size.

Kit plans compared

What the free plan really includes

Kit's free Newsletter plan is unusual: most email tools stop at 250 or 500 contacts, while Kit lets you grow to 10,000 subscribers before paying. You can send unlimited broadcasts, build landing pages and sign-up forms, and sell digital products. What you can't do is automate: no welcome sequences, no tagging rules triggering emails, no visual automations.

For a writer sending a weekly newsletter, the free plan may be all they ever need. For a course creator or coach who wants a welcome series and a sales sequence, Creator is the real starting point.

Kit vs other email tools on price

Kit's paid plan costs more than MailerLite's at 1,000 subscribers, but its free plan is 40 times larger. The right choice depends on whether you need automation now.

What a creator actually pays

When to upgrade from free to Creator

Upgrade when automation will earn or save more than the plan costs. Three common triggers:

1. A welcome sequence. New subscribers receive your best content automatically over their first week, which builds trust before you ask them to buy.
2. A product launch. An automated sales sequence sends the right emails to people who clicked, and stops for people who bought.
3. Segmentation by interest. Tags and automation send different content to different readers.

If one product sale a month covers $33, Creator pays for itself.

Three real-world scenarios

A writer starting a weekly newsletter

Kit's free plan covers the first 10,000 subscribers with unlimited sends. Cost: $0 until the list is large enough to attract sponsors.

A course creator with 1,000 subscribers

A welcome sequence and a launch sequence are essential. Creator costs $33 a month on annual billing. If the course sells for $200, one sale every six months covers the subscription.

A podcaster with 6,000 subscribers selling a paid newsletter

The free plan covers the list size, and Kit's paid newsletter and digital product features let the podcaster sell directly. Upgrade to Creator when automated onboarding for paying subscribers becomes worth it.

Start Kit free → Free up to 10,000 subscribers, no card

Hidden costs to watch

1. Subscriber growth: paid plan prices rise with list size, including inactive subscribers.
2. Promotional rates: Pro's first-year rate rises at renewal; check the regular price.
3. Transaction fees: selling products and paid newsletters through Kit involves payment fees.
4. Monthly billing: costs more than annual billing.

How to pay less for Kit

• Stay on the free plan while you don't need automation.
• Remove or re-engage cold subscribers before upgrading.
• Choose annual billing on paid plans.
• Use Kit's referral and creator network features to grow without paid ads.

Kit vs ConvertKit: what changed

ConvertKit rebranded as Kit in 2024. The product, accounts and features continued under the new name, and older articles and reviews still refer to ConvertKit. If you search for "ConvertKit pricing", you'll find the same plans on Kit's pricing page.

How to choose a Kit plan in 4 steps

1. Count your subscribers today and estimate growth for 12 months.
2. Decide whether you need automation now. If not, start free.
3. Price Creator at your expected list size using Kit's calculator.
4. Compare MailerLite if price matters more than creator features.

Kit terms explained

• Broadcast: a one-off email sent to all or part of your list.
• Sequence: an automated series of emails.
• Visual automation: a flow that tags, sends and branches based on subscriber actions.
• Tag: a label that segments subscribers by interest or behaviour.
• Paid newsletter: a subscription product sold to readers through Kit.

Is Kit worth the price? A simple test for creators

Divide the plan price by the revenue each subscriber brings in. At 1,000 subscribers, Creator costs $33 a month, or 3.3 cents per subscriber. If your list earns from sponsorships, digital products or paid subscriptions, a single sale or sponsorship slot usually covers several months of Kit. If your list earns nothing yet, stay on the free plan and focus on growth until it does: the free plan already covers 10,000 subscribers.

What creators use Kit for

• Newsletters: unlimited broadcasts on every plan, including free.
• Landing pages and forms: collect subscribers without a separate website builder.
• Digital products: sell ebooks, templates or courses directly.
• Paid newsletters: charge readers a subscription.
• Automations (Creator and above): welcome series, launch sequences and tag-based segmentation.

Our verdict

Kit is the best email platform for creators who want to start free: up to 10,000 subscribers at no cost is unmatched. Upgrade to Creator ($33 a month at 1,000 subscribers on annual billing) when welcome and sales sequences will earn more than they cost. If you run a traditional small business and want automation at the lowest price, MailerLite is cheaper; if you need ecommerce automations, look at Omnisend or Klaviyo.

How we compiled this page

Prices and plan features come from Kit's official pricing page, checked October 29, 2026, on annual billing. Kit's prices scale with subscribers; we list the published entry price and recommend the calculator for larger lists. See also ConvertKit (Kit) vs Mailchimp, MailerLite pricing and best email marketing software.

FAQ

How much does Kit cost?

Kit is free for up to 10,000 subscribers without automations. Creator costs $33 a month at 1,000 subscribers on annual billing, and prices rise with list size.

Is ConvertKit free?

Yes. Kit (formerly ConvertKit) is free for up to 10,000 subscribers, with unlimited broadcasts, landing pages and forms, but no automations.

Is Kit cheaper than Mailchimp?

On free plans, by far: 10,000 subscribers versus 250 contacts. On paid plans, Mailchimp Essentials starts lower ($13 a month with a 12-month introductory offer), but has fewer automation options.

Does Kit have automations on the free plan?

No. Automations start on the Creator plan.

Is Kit good for small businesses?

It's built for creators. Traditional small businesses often prefer MailerLite or Mailchimp for templates and integrations.

How many subscribers can I have on Kit's free plan?

Up to 10,000 subscribers, with unlimited broadcasts, landing pages and forms. When you pass 10,000 or need automations, you move to a paid plan priced by list size.

Can I sell products with Kit?

Yes. Kit lets creators sell digital products and paid newsletter subscriptions; payment processing fees apply.

Sources

kit.com/pricing, mailerlite.com/pricing, mailchimp.com/pricing and omnisend.com/pricing, checked October 29, 2026. Brevo prices from 2026 pricing guides.

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• Kit vs MailerLite (2027): Free Plans, Prices & Which to Pick