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Last updated: October 29, 2026
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ConvertKit (Kit) vs Mailchimp (2027): Which Should You Use?
Short answer: choose Kit (formerly ConvertKit) if you are a creator, writer or course seller. Choose Mailchimp if you run a traditional small business and need many integrations. The biggest difference is the free plan: Kit covers up to 10,000 subscribers, Mailchimp 250.
For creators, Kit is the clear pick: a free plan for up to 10,000 subscribers and unlimited automations on Creator.
Try Kit free → Free plan, no card
At a glance
| Kit | Mailchimp | |
|---|---|---|
| Free plan | Up to 10,000 subscribers, no automations | 250 contacts, 500 emails/month |
| Entry paid plan | Creator $33/month at 1,000 subscribers (annual) | Essentials $13/month (12-month intro offer) |
| Trial | Free plan, no card | Free plan |
| Best for | creators and newsletters | brand recognition and integrations |
Free plans
Kit is free for up to 10,000 subscribers, with unlimited broadcasts, landing pages and forms, but no automations. Mailchimp is free for 250 contacts and 500 emails a month.
Paid plans
Kit Creator costs $33/month at 1,000 subscribers on annual billing. Mailchimp Essentials is offered at $13/month for 12 months, then rises.
Built for
Kit lets you sell digital products and paid newsletters. Mailchimp offers richer email design and a larger integration ecosystem.
Which one should you choose?
| If you are… | Choose | Why |
|---|---|---|
| A newsletter writer or creator | Kit | Huge free plan, sell products directly |
| A local or traditional small business | Mailchimp | Templates and integrations |
| A course seller | Kit | Digital products and automations |
| A team needing a specific integration | Mailchimp | Largest ecosystem |
Try Kit free → Free plan, no card
Try Mailchimp free → Free plan
1. 
Kit — best for creators and newsletters
Pricing: Creator $33/month at 1,000 subscribers (annual). Free option: Up to 10,000 subscribers, no automations. Official pricing.
- Pros:
- Free up to 10,000 subscribers
- Unlimited visual automations on Creator
- Sell digital products and paid newsletters
- Cons:
- No automations on the free plan
- Limited email design options
Choose it if: you are a creator and want to grow free up to 10,000 subscribers.
Try Kit free → Free plan, no card
2. 
Mailchimp — best for brand recognition and integrations
Pricing: Essentials $13/month (12-month intro offer). Free option: 250 contacts, 500 emails/month. Official pricing.
- Pros:
- Largest integration ecosystem
- Mature templates and reporting
- Cons:
- Small free plan
- Intro prices rise after 12 months
- Overage charges above your limits
Choose it if: you need design flexibility and integrations.
Try Mailchimp free → Free plan
Pick in 10 seconds
FAQ
Is ConvertKit the same as Kit?
Yes. ConvertKit rebranded as Kit.
Is Kit free?
Yes, for up to 10,000 subscribers, without automations.
Which is better for beginners?
Both are beginner-friendly. Kit is simpler for creators; Mailchimp has more templates.
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