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Last updated: October 29, 2026

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6 Best Mailchimp Alternatives in 2027 (Cheaper & Free)

Mailchimp's free plan now covers only 250 contacts and 500 emails a month, and its paid prices are introductory offers that rise after 12 months. If your list is growing, or you want stronger automation for the money, these alternatives give you more.

Quick answer: the best Mailchimp alternatives

• Kit — best for creators and newsletters.
• MailerLite — best for small businesses on a budget.
• Brevo — best for large lists that send rarely.
• GetResponse — best for webinars, funnels and ecommerce automation.
• ActiveCampaign — best for advanced automation and sales follow-up.
• Omnisend — best for ecommerce stores.

Mailchimp alternatives compared

Prices checked on October 29, 2026 on each vendor's pricing page.

* From recent pricing guides; the vendor page hides prices. Verify before buying.

Why people switch from Mailchimp

• The free plan stops at 250 contacts and 500 emails a month.
• Paid prices are 12-month introductory offers.
• Overage charges apply if you exceed your contact or send limits.
• Essentials limits automation flows to 4 steps.

The 6 best Mailchimp alternatives in detail

1. Kit — best for creators and newsletters

Pricing: Creator $33/month at 1,000 subscribers (annual). Free option: Up to 10,000 subscribers, no automations. Official pricing.

• Pros:
  • Free up to 10,000 subscribers
  • Unlimited visual automations on Creator
  • Sell digital products and paid newsletters
• Cons:
  • No automations on the free plan
  • Limited email design options

Choose it if: you run a newsletter or creator business and want the biggest free plan.

Try Kit free → Free plan, no card

2. MailerLite — best for small businesses on a budget

Pricing: Comfort from $12/month. Free option: 250 subscribers, 2,500 emails/month. Official pricing.

• Pros:
  • Low entry price
  • 50 active automations on Comfort
  • Clean, beginner-friendly editor
• Cons:
  • Free plan limited to 250 subscribers
  • No CRM

Choose it if: you want a simple, cheap tool with 50 automations on the entry plan.

Try MailerLite free → Free plan

3. Brevo — best for large lists that send rarely

Pricing: Starter from about $9/month (priced by emails sent). Free option: 300 emails/day. Official pricing.

• Pros:
  • Priced by emails sent, not contacts
  • SMS and WhatsApp channels
  • Free plan with automation
• Cons:
  • Free plan capped at 300 emails/day with branding
  • Automation less advanced than ActiveCampaign

Choose it if: you have a large list and send a few campaigns a month.

Try Brevo free → Free plan

4. GetResponse — best for webinars, funnels and ecommerce automation

Pricing: Starter about €13/month at 1,000 contacts (annual). Free option: Limited free account after the trial. Official pricing.

• Pros:
  • Webinars and funnels built in
  • Abandoned-cart and purchase automations on Marketer
  • Unlimited workflows from Marketer
• Cons:
  • Only 1 workflow on Starter
  • Prices shown in EUR from outside the US

Choose it if: you sell online or run webinars.

Try GetResponse free → 14-day trial

5. ActiveCampaign — best for advanced automation and sales follow-up

Pricing: Starter about $15/month at 1,000 contacts (annual). Free option: No free plan. Official pricing.

• Pros:
  • Most powerful automation builder
  • 950+ automation recipes
  • CRM and sales automation
• Cons:
  • No free plan
  • Starter limits automations to 5 actions
  • Price rises fast with list size

Choose it if: automation is your priority.

Try ActiveCampaign free → 14-day trial, no card

6. Omnisend — best for ecommerce stores

Pricing: Standard from $16/month (500 contacts). Free option: 250 contacts, 500 emails/month. Official pricing.

• Pros:
  • Ecommerce-first automations
  • Email, SMS and push in one builder
• Cons:
  • SMS requires Pro
  • Less advanced analytics than Klaviyo

Choose it if: you run an online store.

Try Omnisend free → Free plan

Pick in 10 seconds

• Creator or newsletter → Kit
• Small budget, simple needs → MailerLite
• Big list, few sends → Brevo
• Advanced automation → ActiveCampaign
• Online store → Omnisend

FAQ

What is the best free alternative to Mailchimp?

Kit: its free plan covers up to 10,000 subscribers, though without automations. Brevo's free plan allows 300 emails a day.

Is MailerLite cheaper than Mailchimp?

Usually, yes. MailerLite Comfort starts at $12/month and includes 50 automations; Mailchimp's intro prices rise after 12 months.

Can I move my list from Mailchimp?

Yes. Export your audience as CSV with tags and consent status, import it into the new tool, and warm up your sending domain gradually.

Related

• ActiveCampaign vs Mailchimp (2027): Which Is Better?
• ConvertKit (Kit) vs Mailchimp (2027): Which Is Better?
• MailerLite vs Mailchimp (2027): Which Is Cheaper & Better?
• Brevo vs Mailchimp (2027): Prices by Emails vs Contacts
• Mailchimp vs Klaviyo (2027): Prices & Which Fits Your Store