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Last updated: October 29, 2026
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Pipedrive vs HubSpot (2027): Which CRM Should You Choose?
Short answer: choose Pipedrive if your team lives in its sales pipeline. Choose HubSpot if you want to start free and later add marketing and service tools on the same platform.
For a small team starting out, HubSpot removes the risk: its CRM is free for 2 users and Starter costs $7 per seat on annual billing.
Try HubSpot free → Free plan, no card
At a glance
| HubSpot | Pipedrive | |
|---|---|---|
| Free plan | Free CRM for up to 2 users | No free plan |
| Entry paid plan | Starter $7/seat/month (annual), $20 monthly | Lite about $14/seat/month (annual) |
| Trial | Free plan, no card | 14-day trial |
| Best for | a free CRM that grows with you | pipeline-driven sales teams |
Pricing
HubSpot's CRM is free for 2 users; Sales Hub Starter costs $7 per seat (annual) and Professional $90 plus a $1,500 onboarding fee. Pipedrive has no free plan; pricing guides list Lite at about $14 and Growth at about $39 per seat on annual billing.
Sales workflow
Pipedrive's visual pipeline is built for reps who work deal by deal. HubSpot covers more ground: marketing, service and content on one database.
Growth costs
HubSpot's jump to Professional is steep. Pipedrive's tiers grow more gradually, but marketing is a paid add-on.
Which one should you choose?
| If you are… | Choose | Why |
|---|---|---|
| A small team starting from zero | HubSpot | Free CRM, low-cost Starter |
| A sales-only team | Pipedrive | Best pipeline focus |
| A company that wants marketing and sales together | HubSpot | One platform |
Try HubSpot free → Free plan, no card
Try Pipedrive free → 14-day trial
1. 
HubSpot — best for a free CRM that grows with you
Pricing: Starter $7/seat/month (annual), $20 monthly. Free option: Free CRM for up to 2 users. Official pricing.
- Pros:
- Genuinely useful free CRM
- Sales, marketing and service on one platform
- Very easy to use
- Cons:
- Big jump to Professional ($90/seat Sales Hub)
- $1,500 onboarding fee on Sales Hub Professional
Choose it if: you want to start free and grow into an all-in-one platform.
Try HubSpot free → Free plan, no card
2. 
Pipedrive — best for pipeline-driven sales teams
Pricing: Lite about $14/seat/month (annual). Free option: No free plan. Official pricing.
- Pros:
- Fast for reps to adopt
- Excellent visual pipeline
- Strong mobile app
- Cons:
- No free plan
- Marketing features are paid add-ons
Choose it if: your team is pipeline-driven.
Try Pipedrive free → 14-day trial
Pick in 10 seconds
FAQ
Is HubSpot cheaper than Pipedrive?
At entry level, yes: free CRM and Starter at $7 per seat. At Professional, HubSpot is more expensive.
Does Pipedrive have a free plan?
No, only a 14-day trial.
Which is easier for sales reps?
Pipedrive, thanks to its visual pipeline.
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