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Last updated: October 29, 2026
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HubSpot vs monday CRM (2027): Prices, Limits and Which CRM to Pick
Choose HubSpot if you want a free start and marketing on the same database: its CRM is free for 2 users, Sales Hub Starter costs $7 per seat per month on annual billing, and Professional $90 plus a one-time $1,500 onboarding fee. Choose monday CRM if your team sells and delivers projects on the same platform: Basic costs €12 per seat, Standard €17 and Pro €28 on annual billing, with a 3-seat minimum and a 14-day trial. HubSpot is cheaper at entry level; monday CRM is cheaper than HubSpot Professional for teams that need automation.
- HubSpot Sales Hub: Free for 2 users; Starter $7/seat (annual), $20 monthly; Professional $90 ($100 monthly) + $1,500 onboarding; Enterprise $150 + $3,500.
- monday CRM: Basic €12, Standard €17, Pro €28 per seat (annual); €18, €25, €41 monthly; 3-seat minimum.
- monday CRM automations: 250 a month on Standard, 25,000 on Pro; email sequences on Pro.
- HubSpot workflows: up to 50 on Starter, 300 on Professional.
- monday CRM prices shown in EUR excluding tax.
HubSpot vs monday CRM at a glance
| HubSpot Sales Hub | monday CRM | |
|---|---|---|
| Free plan | Up to 2 users | No (14-day trial) |
| Entry paid plan | Starter $7/seat (annual) | Basic €12/seat (annual) |
| Mid plan | Professional $90 + $1,500 onboarding | Standard €17 |
| Upper plan | Enterprise $150 + $3,500 | Pro €28; Ultimate custom |
| Seat minimum | None | 3 |
| Marketing on the same database | Marketing Hub | Limited |
| Projects on the same platform | No | monday.com Work OS |
What a real team pays per month (annual billing)
| Users | HubSpot Starter | HubSpot Professional | monday CRM Standard | monday CRM Pro |
|---|---|---|---|---|
| 1 | $0 or $7 | $90 | €51 (3-seat minimum) | €84 |
| 3 | $21 | $270 | €51 | €84 |
| 5 | $35 | $450 | €85 | €140 |
| 10 | $70 | $900 | €170 | €280 |
HubSpot Professional also adds $1,500 once.
Features compared
| If you need… | Better choice | Why |
|---|---|---|
| A free CRM | HubSpot | Free for 2 users |
| The cheapest paid seat | HubSpot | $7 per seat |
| Email sequences without a big jump in price | monday CRM | Pro at €28 vs HubSpot Professional $90 |
| Marketing automation on the same database | HubSpot | Marketing Hub |
| Sales and project delivery in one workspace | monday CRM | Built on monday.com |
| Heavy automation | monday CRM Pro | 25,000 actions a month |
Three real-world scenarios
Two founders tracking their first deals
HubSpot's free CRM costs $0. monday CRM would cost at least €36 a month on Basic.
A 6-person agency that sells and delivers projects
monday CRM Standard (€102 a month) links deals to delivery boards in the same workspace.
A 10-person outbound sales team
monday CRM Pro (€280 a month) includes sequences and 25,000 automations; HubSpot Professional ($900 plus $1,500 once) adds forecasting and deeper reporting.
Start HubSpot's free CRM → Free for 2 users, no credit card · Affiliate link
Hidden costs to watch
- HubSpot's onboarding fees on Professional and Enterprise.
- monday CRM's 3-seat minimum and seat buckets.
- monday CRM Basic's limits: 1,000 contacts and deals, no listed automations.
- Currency: monday CRM showed euros excluding tax.
- HubSpot's jump from $7 to $90 per seat.
Alternatives worth comparing
| CRM | Free plan | Entry price | Why consider it |
|---|---|---|---|
| Zoho CRM | 3 users | Standard $14/user (US) * | Value at advanced levels |
| Pipedrive | No | Lite about $14/seat * | Pipeline-driven sales |
| Salesforce | No | Starter Suite $25/user | Enterprise growth |
* From 2026 pricing guides. See HubSpot Sales Hub pricing, monday CRM pricing and best CRM for small business.
Who should choose which
Choose HubSpot if you want a free or very cheap start, plan to add marketing automation, or are a solo founder. Choose monday CRM if your team already runs projects on monday.com, sells services that hand over to delivery, or needs sequences and automation without HubSpot Professional's price.
How to choose in 5 steps
- Count users, including monday CRM's 3-seat minimum.
- Decide whether marketing or project delivery should share the CRM.
- List automations and sequences you need.
- Trial both with 50 real deals.
- Price both for two years, including onboarding.
Terms explained
- Seat: a paid user licence.
- Sequence: an automated series of sales emails.
- Workflow or automation: a rule that runs when data changes.
- Onboarding fee: a one-time setup charge.
3-year cost for a growing team
A team of 3 that grows to 6 and then 12 users (annual billing):
| Year (users) | HubSpot Starter | monday CRM Standard | monday CRM Pro |
|---|---|---|---|
| Year 1 (3) | $252 | €612 | €1,008 |
| Year 2 (6) | $504 | €1,224 | €2,016 |
| Year 3 (12) | $1,008 | €2,448 | €4,032 |
| Total | $1,764 | €4,284 | €7,056 |
HubSpot Starter is the cheapest over three years. If you need sequences and heavy automation, compare monday CRM Pro with HubSpot Professional, which would cost $3,240 + $1,500 onboarding in year 1 alone for 3 users.
Ease of use and setup
Both can be running in an afternoon. HubSpot guides new users through importing contacts and setting up a pipeline, and its free CRM lets you learn without paying. monday CRM starts from templates on the monday.com platform; teams already used to monday.com boards feel at home immediately.
Integrations
HubSpot has a large app marketplace and connects marketing, sales and service tools on the same database. monday CRM connects with email, calendars and the wider monday.com platform, and both work with Zapier and Make.
Questions to ask before choosing between HubSpot and monday CRM
- Will marketing share the CRM database?
- Does your team already use monday.com for projects?
- How many seats do you need, including monday CRM's 3-seat minimum?
- Do you need sequences now, and at what price?
Mistakes to avoid
- Buying 3 monday CRM seats for a solo founder when HubSpot is free.
- Upgrading to HubSpot Professional only for sequences.
- Ignoring onboarding fees in the first-year budget.
Which plan to start on
Solo founders and pairs should start on HubSpot's free CRM. Teams of three or more that already use monday.com should start monday CRM's trial on Standard. Move to monday CRM Pro or HubSpot Professional only when sequences, advanced automation or forecasting become daily needs.
Which has better reporting?
HubSpot's reporting is deeper on Professional; monday CRM's dashboards combine sales and project data.
Our verdict
HubSpot is the better choice for small teams that want to start free and grow into marketing automation. monday CRM is the better choice for teams that sell and deliver projects on one platform, and it offers sequences and heavy automation for far less than HubSpot Professional.
How we compiled this page
We checked HubSpot's Sales Hub pricing page and monday CRM's pricing page on October 30, 2026.
FAQ
Is HubSpot cheaper than monday CRM?
At entry level, yes: free for 2 users and $7 per seat on Starter. For sequences and automation, monday CRM Pro (€28) is cheaper than HubSpot Professional ($90 plus onboarding).
Does monday CRM have a free plan?
No, but it offers a 14-day trial.
Which is easier to use?
Both are easy; monday CRM feels familiar to monday.com users, HubSpot to first-time CRM users.
Does monday CRM have a seat minimum?
Yes, 3 seats.
Can HubSpot manage projects?
Not as a core feature; teams usually connect a project tool.
Can I migrate between them?
Yes, both import CSV files.
Which is better for agencies?
monday CRM, when deals hand over to project delivery on the same platform.
Is there a contract?
Both offer monthly billing; annual billing lowers the price.
Does monday CRM include email sequences?
Yes, on Pro.
Can I try both before paying?
Yes. Use the free plans or trials of both with real data for a week, then decide.
Can I switch later?
Yes. Both import and export CSV files; switching is easier while your data is still simple.
Sources
hubspot.com/pricing/sales and monday.com/crm/pricing, checked October 30, 2026.
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