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Last updated: October 29, 2026
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Omnisend vs Mailchimp (2027): Prices, Features and Which Is Best for Your Store
Choose Omnisend if you run an online store: its automations are built for ecommerce, Standard starts at $16 a month for 500 contacts, and Pro ($59 a month for 2,500 contacts) adds unlimited emails under fair use and SMS from $0.007. Choose Mailchimp if you want the best-known email platform for a general small business: Essentials is offered at $13 a month and Standard at $20 for the first 12 months, then prices double. Both are free for 250 contacts and 500 emails a month.
- Free plans: Omnisend 250 contacts, 500 emails, 500 web push; Mailchimp 250 contacts, 500 emails (max 250 a day).
- Omnisend: Standard from $16/month (500 contacts, 6,000 emails); Pro from $59 (2,500 contacts, unlimited emails, fair use); 30% off for 3 months upfront.
- Mailchimp: Essentials $13, Standard $20, Premium $350 a month for 12 months (50% off), then regular price.
- Mailchimp sends: up to 10× contacts on Essentials, 12× on Standard; flows up to 4 steps on Essentials.
- Omnisend includes SMS on Pro and web push on all plans.
Omnisend vs Mailchimp at a glance
| Omnisend | Mailchimp | |
|---|---|---|
| Free plan | 250 contacts, 500 emails | 250 contacts, 500 emails |
| Entry paid plan | Standard from $16 (500 contacts) | Essentials $13 (12-month intro) |
| Growth plan | Pro from $59 (2,500 contacts) | Standard $20 (12-month intro) |
| Intro discount | 30% for 3 months paid upfront | 50% for 12 months |
| SMS | Pro, from $0.007 | Add-on |
| Built for | Ecommerce stores | General small businesses |
Pricing compared
Free plans
The free plans match on headline limits. Omnisend adds 500 web push notifications; Mailchimp caps sends at 250 a day.
Paid plans, year one
Mailchimp's 50% introductory offer makes it look cheaper in year one: Essentials at $13 and Standard at $20. Omnisend Standard starts at $16 for 500 contacts, or $11.20 a month when paying three months upfront.
Paid plans, year two
Mailchimp's prices roughly double after 12 months. Omnisend's prices don't depend on a 12-month promotion. Over two years, compare Omnisend's regular price with Mailchimp's renewal price for your list size.
What a real store pays
| Store | Omnisend | Mailchimp (year 1) |
|---|---|---|
| 200 contacts | Free | Free |
| 500 contacts, weekly campaigns | Standard from $16 | Essentials from $13 |
| 2,500 contacts sending often | Pro from $59 (unlimited emails, fair use) | Standard by contact count |
Use each tool's calculator for your exact list size.
Ecommerce features compared
| If you need… | Better choice | Why |
|---|---|---|
| Abandoned cart, browse and post-purchase flows | Omnisend | Built-in ecommerce workflows |
| Email, SMS and web push in one flow | Omnisend | Channels in the same builder |
| Frequent sends to a mid-size list | Omnisend Pro | Unlimited emails under fair use |
| Many non-ecommerce integrations | Mailchimp | Large ecosystem |
| A familiar brand and editor | Mailchimp | Widely known |
| The lowest year-one price | Mailchimp | 50% intro offer |
Automation compared
Omnisend's workflows are designed around store events: added to cart, viewed product, placed order. Templates for welcome, abandoned cart, browse abandonment and post-purchase flows launch in minutes, and SMS and push can be added as steps on Pro.
Mailchimp also offers ecommerce automations, but Essentials limits flows to 4 steps; Standard allows up to 200 automation flows. Its strength is broad email marketing for many kinds of businesses.
Three real-world scenarios
A new Shopify store
Start free on either. Omnisend's ecommerce templates are faster to set up; upgrade to Standard when you pass 250 contacts.
A boutique with 1,500 contacts and weekly campaigns
Omnisend Standard or Mailchimp Standard (year 1) both work; check Mailchimp's year-two price before committing.
A store with 3,000 contacts adding SMS
Omnisend Pro from $59 includes SMS from $0.007 and unlimited emails under fair use, in the same workflows.
Start Omnisend free → 250 contacts and 500 emails a month · Affiliate link
Hidden costs to watch
- Mailchimp's price doubles after 12 months.
- Mailchimp overages above contact or send limits.
- Omnisend's upfront discount needs three months paid in advance.
- SMS costs extra on both.
- Contact growth raises prices on both.
Alternatives worth comparing
| Tool | Entry price | Why consider it |
|---|---|---|
| Klaviyo | about $30/month at 1,000 profiles * | Deepest ecommerce data |
| MailerLite | Comfort from $12/month | Cheapest simple automation |
| GetResponse | Marketer €44.28/month at 1,000 (12-month) | Ecommerce automation plus webinars |
* From 2026 pricing guides. See Omnisend pricing, Mailchimp pricing, Klaviyo vs Omnisend and Omnisend alternatives.
How to choose in 5 steps
- Ask what you sell: online products, or services and content.
- Count contacts and sends per month.
- Price year two for Mailchimp.
- Build the abandoned-cart flow in both free plans.
- Compare revenue per recipient after 30 days.
Terms explained
- Workflow or flow: an automated sequence triggered by behaviour.
- Fair use: Omnisend's limit on "unlimited" emails.
- Web push: browser notifications to opted-in visitors.
- Introductory offer: a discounted first-year price.
- Revenue per recipient: email revenue divided by recipients.
Reporting and revenue tracking
Omnisend reports sales generated by each campaign and workflow, which makes it easy to see whether email pays for itself. Mailchimp reports opens, clicks and audience growth, plus purchase data when a store is connected. For a store owner who judges email by revenue, Omnisend's reports answer the key question faster.
Ease of use
Both are beginner-friendly. Mailchimp's editor and templates are polished and familiar; Omnisend's pre-built ecommerce workflows let a store owner launch abandoned-cart and welcome flows in an afternoon. If you're not a store, Mailchimp's general-purpose design fits better.
Our verdict
Omnisend is the better choice for online stores: ecommerce workflows, SMS and web push in one builder, and prices that don't double after a year. Mailchimp is the better choice for general small businesses that want a familiar platform, many integrations and a cheap first year.
How we compiled this page
We compared Omnisend's and Mailchimp's official pricing pages on October 29, 2026. Mailchimp prices are the 12-month introductory prices shown on its page; Omnisend's discount applies when paying three months upfront.
FAQ
Is Omnisend better than Mailchimp for ecommerce?
Yes, for most stores: its automations, SMS and web push are built around store events.
Is Omnisend cheaper than Mailchimp?
In year one, Mailchimp's 50% offer is often cheaper. From year two, Omnisend is usually cheaper or similar.
Do both have free plans?
Yes: 250 contacts and 500 emails a month on both.
Does Mailchimp include SMS?
SMS is available as an add-on. Omnisend includes SMS on Pro, from $0.007 per message.
Can I move from Mailchimp to Omnisend?
Yes. Export your audience, import it into Omnisend, connect your store and rebuild flows from templates.
Which is easier to use?
Both are beginner-friendly; Omnisend is faster to set up for store automations.
Which is better for Shopify?
Omnisend, for most Shopify stores, thanks to its ecommerce workflows and store data.
Who should choose which
Choose Omnisend if most of your revenue comes from an online store and you want abandoned-cart, browse and post-purchase flows working quickly, with SMS and web push available. Choose Mailchimp if you run a service business, nonprofit or local shop and value its familiar editor, integrations and low first-year price. Consider Klaviyo if your store is large enough to benefit from deep segmentation and predictive analytics.
Which has better templates?
Both offer ready-made email templates. Mailchimp's library is broader for general marketing; Omnisend's templates focus on product emails and ecommerce flows.
Does Omnisend work with WooCommerce?
Yes. Omnisend integrates with Shopify, WooCommerce, BigCommerce and other store platforms.
Which has better deliverability?
Both maintain good sending infrastructure; your results depend mostly on list quality and domain authentication (SPF, DKIM, DMARC).
Is there a contract?
No long-term contract is required on either tool's standard plans; you can pay monthly.
Sources
omnisend.com/pricing and mailchimp.com/pricing, checked October 29, 2026. Klaviyo prices from 2026 pricing guides; GetResponse from its official page, October 30, 2026.
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