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Last updated: October 29, 2026
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5 Best Moz Alternatives (2027): Cheaper SEO Tools Compared
The best Moz Pro alternative for most teams is SE Ranking: Core costs $103.20 a month on annual billing and tracks 2,000 keywords daily, almost seven times the 300 keywords on Moz Standard ($79 a month paid yearly). Choose Semrush if you want a free plan and the broadest toolkit (SEO plan $117.33 a month, annual), Ahrefs if you only need cheap keyword research (Starter $29) or strong backlink data, and Google Search Console if you need free data about your own site. Moz Pro now costs $99, $179 or $299 a month ($79, $143 or $239 paid yearly).
- Best overall: SE Ranking (Core $103.20/month annual, 2,000 tracked keywords)
- Best all-in-one with a free plan: Semrush (SEO $117.33/month annual)
- Cheapest keyword research: Ahrefs Starter ($29/month)
- Best for backlinks: Ahrefs Lite ($129/month)
- Best free option: Google Search Console
Why people look for a Moz alternative
Moz raised its entry price: older guides quote about $49 a month, but in October 2026 Moz Pro started at $99 a month ($79 paid yearly). Standard also includes only 1 user, 3 tracked sites and 300 tracked keywords, which an active SEO program outgrows quickly. Some teams also want broader marketing data or deeper backlink research than Moz offers.
Moz alternatives compared
| Tool | Free option | Entry full toolkit | Tracked keywords on entry plan | Trial |
|---|---|---|---|---|
| Moz Pro (reference) | MozBar, limited research | Standard $99 ($79 yearly) | 300 | Free trial (Medium) |
| SE Ranking | No | Core $129 ($103.20 annual) | 2,000 | 14 days |
| Semrush | Free plan | SEO $139 ($117.33 annual) | By plan | 7 days |
| Ahrefs | Ahrefs Free (your own site) | Lite $129 (Starter $29 for keyword research) | By plan | Starter trial |
| Google Search Console | Free | — | Your real queries | — |
Cost per tracked keyword
| Plan (annual billing) | Price per month | Tracked keywords | Cost per keyword |
|---|---|---|---|
| Moz Standard | $79 | 300 | about 26 cents |
| Moz Medium | $143 | 1,500 | about 10 cents |
| SE Ranking Core | $103.20 | 2,000 | about 5 cents |
| SE Ranking Growth | $223.20 | 5,000 | about 4.5 cents |
If rank tracking is your main job, SE Ranking costs about a fifth of Moz Standard per keyword.
1. SE Ranking: best overall Moz alternative
SE Ranking covers rank tracking, site audits, keyword and competitor research and backlink monitoring. Core costs $129 a month or $103.20 on annual billing with 2,000 keywords tracked daily; Growth costs $279 ($223.20 annual) with 5,000. The 14-day trial is the longest among the big SEO tools.
Choose it if you track many keywords or report rankings to clients. See SE Ranking pricing.
2. Semrush: best all-in-one with a free plan
Semrush has a free plan, a 7-day trial and an SEO plan at $139 a month ($117.33 annual), with Starter and Pro+ plans that add AI Search tools. It covers SEO, competitor research, advertising and content in one subscription.
Choose it if you want one tool for several marketing jobs. See Semrush vs Moz.
3. Ahrefs: cheapest keyword research and strong backlinks
Ahrefs Starter costs $29 a month for keyword research and competitor monitoring; Lite, the full toolkit, costs $129. Ahrefs is widely used for backlink analysis, and Ahrefs Free gives site owners data about their own site.
Choose it if you build links or only need regular keyword ideas. See Ahrefs vs Moz.
4. Google Search Console: best free option
Search Console shows the real queries, clicks, impressions and positions for your own site, straight from Google. It doesn't research competitors, but no paid tool replaces its data. Set it up before paying for anything.
5. Stay on Moz, on the right plan
If you like Moz's interface, Domain Authority and AI visibility tracking, Medium ($143 a month yearly) gives 2 users, 10 sites and 1,500 keywords, and costs about 10 cents per tracked keyword.
Start SE Ranking's 14-day trial → 2,000 tracked keywords on Core · Affiliate link
Three real-world scenarios
A small business tracking 150 keywords
Search Console plus Moz Standard or Semrush's free plan is enough. If you want daily tracking of more keywords, SE Ranking Core costs $24 more a month than Moz Standard on annual billing.
A freelancer with 6 client sites
SE Ranking Core covers about 330 keywords per client for $103.20 a month (annual); Moz Medium covers 10 sites and 1,500 keywords for $143.
A link-building agency
Ahrefs Lite or Standard for backlink research, plus SE Ranking for client rank reports.
How to choose a Moz alternative
- Write down what you use Moz for: rankings, links, audits or AI visibility.
- Count tracked sites and keywords.
- Compare cost per keyword and per site.
- Run two trials on the same domain.
- Keep one tool and pay yearly.
Mistakes to avoid when switching
- Losing ranking history: export Moz rank data before cancelling.
- Comparing different metrics: Domain Authority, Domain Rating and Authority Score aren't interchangeable.
- Paying for two toolkits when one plus Search Console is enough.
- Ignoring user limits on entry plans.
Terms explained
- Domain Authority: Moz's score for a site's ranking strength.
- Tracked keyword: a keyword whose rank is checked regularly.
- Site audit: a crawl that lists technical SEO issues.
- AI visibility: how often your brand appears in AI-generated answers.
Questions to ask before you buy a Moz alternative
- How many sites and keywords do you track?
- How many users need access?
- Do you need AI visibility tracking?
- Is backlink research central to your strategy?
Who each alternative suits
A local business with one site and a few hundred keywords can stay with Moz Standard or use Semrush's free plan plus Search Console. A freelancer or agency reporting rankings for many clients will save the most with SE Ranking, because its cost per tracked keyword is about a fifth of Moz Standard's. A link builder or content team researching competitors' backlinks will get more from Ahrefs.
Our verdict
SE Ranking is the best Moz alternative for most teams, because it tracks 2,000 keywords for $103.20 a month on annual billing. Semrush suits marketers who want a free plan and the broadest toolkit, Ahrefs suits keyword research on a budget and link building, and Search Console should run alongside any of them. Moz is still a good fit for beginners who value its simple interface and AI visibility tracking.
How we compiled this page
We checked Moz's pricing page on October 30, 2026 and the other vendors' official pricing pages on October 29, 2026. See also Moz pricing and best SEO tools for small business.
FAQ
What is the best alternative to Moz?
SE Ranking for most teams; Semrush for an all-in-one toolkit with a free plan; Ahrefs for backlinks.
Is there a free Moz alternative?
Google Search Console is free, Semrush has a free plan, and Ahrefs Free covers your own site.
Is SE Ranking cheaper than Moz?
Per tracked keyword, yes: about 5 cents on Core versus 26 cents on Moz Standard (annual billing).
How much does Moz Pro cost now?
$99, $179 or $299 a month, or $79, $143 or $239 a month paid yearly.
Is Ahrefs better than Moz?
For backlinks and cheap keyword research, often yes. Moz is easier for beginners.
Can I keep my Moz data if I switch?
Export rankings, link data and reports before cancelling; other tools can't import Moz's history automatically.
Which alternative is best for agencies?
SE Ranking for rank tracking and client reports at a low price; Semrush for broad research.
Does SE Ranking have Domain Authority?
SE Ranking uses its own authority metrics; scores differ between tools, so compare trends rather than absolute numbers.
How much does SE Ranking cost?
Core is $129 a month or $103.20 on annual billing.
Sources
moz.com/products/pro/pricing, checked October 30, 2026; seranking.com/subscription.html, semrush.com/prices and ahrefs.com/pricing, checked October 29, 2026.
Related
- Ahrefs vs Moz (2027): Prices, Data & Which SEO Tool to Pick
- Semrush vs Moz (2027): Prices, Trials & Which to Pick
- Moz Pro Pricing 2027: Standard, Medium & Large Explained