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Last updated: October 29, 2026
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Best CRM for Ecommerce (2027): 5 Options for Online Stores
For most online stores, the best "CRM" is an ecommerce marketing platform built on customer data. Klaviyo stores every customer's orders and browsing behavior and turns them into segments and automated flows (free for 250 active profiles; about $30 a month at 1,000 profiles *), and Omnisend does the same at a lower price for small stores (Standard from $16 a month). Choose HubSpot's free CRM if you also sell B2B or wholesale, Zoho CRM for a customizable sales CRM on a budget, and Gorgias if support conversations are where you manage customer relationships.
- Best customer data platform for growing stores: Klaviyo (about $30/month at 1,000 profiles *)
- Best value for small stores: Omnisend (Standard from $16/month)
- Best for B2B and wholesale: HubSpot (free CRM; Starter $7/seat)
- Best customizable sales CRM: Zoho CRM (free for 3 users)
- Best for support-led relationships: Gorgias (from $10/month)
* From 2026 pricing guides.
What a store needs from a CRM
A traditional sales CRM tracks deals moving through a pipeline. Most online stores don't have deals; they have customers who browse, buy and come back. The useful "CRM" for a store is a customer profile with every order, product viewed, email opened and support conversation, plus automation that acts on it: welcome series, abandoned cart, post-purchase and win-back emails. B2B stores and wholesalers, which do sell through deals and quotes, also benefit from a classic sales CRM.
Ecommerce CRMs compared
| Tool | Free plan | Entry paid price | Best for |
|---|---|---|---|
| Klaviyo | 250 active profiles, 500 sends | about $30/month at 1,000 profiles * | Growing DTC brands |
| Omnisend | 250 contacts, 500 emails | Standard from $16 (500 contacts) | Small and mid-size stores |
| HubSpot | Free CRM (2 users) | Starter $7/seat (annual) | B2B, wholesale |
| Zoho CRM | Up to 3 users | Standard $14/user (US) * | Custom sales processes |
| Gorgias | No | Starter $10/month for 50 tickets | Support-led stores |
1. Klaviyo: best for growing stores
Klaviyo syncs products, orders and browsing events from your store and builds a profile for every customer, with predicted next order date and lifetime value. Its flows and segments use that data, and reports show revenue per flow. It's free for 250 active profiles and about $30 a month at 1,000 *.
Choose it if email and SMS drive a large share of your revenue. See Klaviyo pricing.
2. Omnisend: best value for small stores
Omnisend offers customer profiles, segments and ecommerce workflows with email, SMS and web push. Standard starts at $16 a month for 500 contacts; Pro at $59 for 2,500 contacts with unlimited emails under fair use.
Choose it if you want ecommerce automation at a lower price. See Klaviyo vs Omnisend.
3. HubSpot: best for B2B and wholesale
HubSpot's free CRM tracks companies, contacts and deals, and integrates with store platforms. Sales Hub Starter costs $7 per seat on annual billing.
Choose it if you sell to businesses, handle quotes or run a wholesale channel. See HubSpot Sales Hub pricing.
4. Zoho CRM: best customizable sales CRM
Zoho CRM is free for 3 users and highly customizable, with Zoho apps for inventory, invoicing and support. US prices start at $14 per user *.
Choose it if your store has a custom sales process alongside online orders.
5. Gorgias: best for support-led relationships
Gorgias shows each customer's orders and history inside every support ticket, and lets agents refund or edit orders. Starter costs $10 a month for 50 tickets.
Choose it if most of your customer relationship happens in support conversations. See Gorgias pricing.
Start Omnisend free → Ecommerce automation, free for 250 contacts · Affiliate link
Three real-world scenarios
A Shopify store with 1,500 customers
Omnisend or Klaviyo free plans to start, then paid plans as the list grows.
A brand selling online and to retailers
Klaviyo for consumers plus HubSpot's free CRM for wholesale deals.
A store whose customers often contact support
Gorgias for support with order data, plus an email platform for marketing.
How to choose a CRM for your store
- Decide whether you sell to consumers, businesses or both.
- List the data you want on each customer profile.
- Choose the automations that matter: welcome, abandoned cart, post-purchase.
- Connect your store to two free plans.
- Compare revenue per recipient after 30 days.
Mistakes to avoid
- Buying a sales CRM built for B2B when you sell to consumers.
- Keeping customer data in several disconnected tools.
- Importing contacts without marketing consent.
Terms explained
- Customer profile: a record with a customer's orders, behavior and messages.
- Segment: a group of customers defined by data.
- Flow: an automated sequence triggered by behavior.
- Lifetime value: the total revenue a customer brings over time.
Who each pick suits
A new store with a few hundred customers should start on Omnisend's or Klaviyo's free plan and build welcome and abandoned-cart flows before anything else. A brand with tens of thousands of customers and a marketing team gets the most from Klaviyo's segmentation and predictive data. A store that also sells to retailers needs a sales CRM such as HubSpot or Zoho for wholesale deals, quotes and account managers. A store where most customers contact support before buying again benefits from Gorgias, because agents see the order history in every conversation.
Setting up a customer data stack in your first month
- Connect your store to your email platform so orders and products sync.
- Import past customers who agreed to receive marketing.
- Turn on welcome, abandoned-cart and post-purchase flows.
- Create three segments: new customers, repeat customers and lapsed customers.
- If you sell wholesale, add a sales CRM for those accounts.
- Review revenue per flow after 30 days.
Features compared
| Feature | Klaviyo | Omnisend | HubSpot | Zoho CRM | Gorgias |
|---|---|---|---|---|---|
| Customer profiles with orders | Yes | Yes | Via integration | Via integration | Yes, in tickets |
| Email and SMS automation | Yes | Yes (SMS on Pro) | Marketing Hub | Zoho apps | No |
| Sales pipeline and quotes | No | No | Yes | Yes | No |
| Support inbox | No | No | Service tools | Zoho Desk | Yes |
| Free plan | Yes | Yes | Yes | Yes | No |
Mistakes stores make with customer data
Many stores collect emails at checkout but never segment them, so every customer gets the same message. Others import old lists without consent and damage deliverability. Start with three segments (new, repeat and lapsed customers), send each a different message, and remove contacts who haven't opened in six months.
Our verdict
For consumer stores, Klaviyo and Omnisend are the best ecommerce CRMs because they combine customer profiles with automation that earns revenue. HubSpot and Zoho CRM fit stores with B2B or wholesale sales, and Gorgias fits stores where support conversations drive relationships.
How we compiled this ranking
We checked official pricing pages on October 29–30, 2026; Klaviyo paid prices and Zoho CRM US prices come from 2026 pricing guides, marked with *. See also email marketing for ecommerce and best CRM for small business.
FAQ
What is the best CRM for an online store?
Klaviyo for growing stores and Omnisend for smaller ones; HubSpot for B2B or wholesale.
Do online stores need a sales CRM?
Consumer stores usually need a customer data and marketing platform more than a sales pipeline.
Is Klaviyo a CRM?
It works as a customer data platform for stores, with profiles, segments and automation, but it isn't a sales pipeline tool.
Is there a free CRM for ecommerce?
Klaviyo, Omnisend, HubSpot and Zoho CRM have free plans.
Does HubSpot integrate with Shopify?
Yes, through its Shopify integration.
Which is best for wholesale?
HubSpot or Zoho CRM, which handle deals and quotes.
Can I use Shopify's built-in customer list as a CRM?
It stores orders and contact details, but email platforms such as Klaviyo and Omnisend add segmentation and automation.
How much should a small store spend on a CRM?
Often $0 at first, then $16 to $60 a month as the list grows.
Which is cheapest?
Omnisend for small stores; HubSpot and Zoho for free sales CRMs.
Sources
klaviyo.com/pricing, omnisend.com/pricing, hubspot.com/pricing/sales and gorgias.com/pricing, checked October 29–30, 2026; Klaviyo paid prices and Zoho CRM US prices from 2026 pricing guides.