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Last updated: October 29, 2026
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Moz Pro Pricing 2027: Standard, Medium and Large Explained
Moz Pro costs $99 a month on Standard, $179 on Medium and $299 on Large, or $79, $143 and $239 a month when you pay yearly (a 20% saving). Standard includes 1 user, 3 tracked sites and 300 tracked keywords; Medium, the most popular plan, includes 2 users, 10 sites and 1,500 keywords, with a free trial. Every plan now includes AI search visibility tracking.
- Standard: $99/month, $79 paid yearly; 1 user, 3 sites, 300 tracked keywords, 400K pages crawled a month.
- Medium: $179/month, $143 paid yearly; 2 users, 10 sites, 1,500 keywords, 2M pages crawled.
- Large: $299/month, $239 paid yearly; 3 users, 25 sites, 3,000 keywords, 5M pages crawled.
- Yearly billing saves 20%.
- Free trial; free tools such as MozBar and limited Keyword Explorer.
Moz Pro plans compared
| Standard | Medium | Large | |
|---|---|---|---|
| Monthly billing | $99 | $179 | $299 |
| Paid yearly (per month) | $79 | $143 | $239 |
| Users | 1 | 2 | 3 |
| Tracked sites | 3 | 10 | 25 |
| Tracked keywords/month | 300 | 1,500 | 3,000 |
| Pages crawled/month | 400K | 2M | 5M |
| AI visibility dashboards | 3 | 6 | 12 |
| Tracked AI prompts | 150 | 300 | 600 |
| AI content briefs/month | 2 | 10 | 50 |
Moz also offers Enterprise solutions on request.
What each plan is for
Standard
For small businesses that need SEO basics: one user, three sites and 300 tracked keywords. It now includes AI search features such as AI Overviews by keyword and tracking of prompts across GPT, Gemini and Google AI Mode.
Medium
Moz's most popular plan, for growing businesses that want both SEO and AI search tools: 2 users, 10 sites, 1,500 tracked keywords and all SEO features. The free trial is offered on this plan.
Large
For larger businesses and agencies that need higher quotas: 3 users, 25 sites, 3,000 tracked keywords and twice Medium's AI quotas.
Annual or monthly billing?
Paying yearly saves 20%: $240 a year on Standard, $432 on Medium and $720 on Large.
| Plan | Per year (monthly billing) | Per year (paid yearly) |
|---|---|---|
| Standard | $1,188 | $948 |
| Medium | $2,148 | $1,716 |
| Large | $3,588 | $2,868 |
Moz Pro vs Semrush, Ahrefs and SE Ranking on price
| Tool | Entry toolkit (monthly) | Annual (per month) | Free option | Trial |
|---|---|---|---|---|
| Moz Pro | Standard $99 | $79 | Free tools (MozBar) | Free trial |
| Semrush | SEO $139 | $117.33 | Free plan | 7 days |
| Ahrefs | Starter $29; Lite $129 | Up to 17% off | Ahrefs Free | Starter trial |
| SE Ranking | Core $129 | $103.20 | No | 14 days |
On annual billing, Moz Pro Standard ($79) is the cheapest full SEO toolkit among these, though it tracks fewer keywords (300) than SE Ranking Core (2,000). See Ahrefs vs Moz and Semrush vs Moz.
Cost per tracked keyword
| Plan (paid yearly) | Price/month | Tracked keywords | Cost per keyword |
|---|---|---|---|
| Moz Standard | $79 | 300 | about 26 cents |
| Moz Medium | $143 | 1,500 | about 10 cents |
| Moz Large | $239 | 3,000 | about 8 cents |
| SE Ranking Core | $103.20 | 2,000 | about 5 cents |
If rank tracking is your main job, SE Ranking is cheaper per keyword. Moz's value lies in its link data, Domain Authority metric and AI visibility features.
Three real-world scenarios
A local business tracking 100 keywords
Standard at $79 a month (paid yearly) covers one site and up to 300 keywords. Google Search Console is free and should be set up first.
An in-house marketer with several sites
Medium at $143 a month (paid yearly) covers 10 sites, 1,500 keywords and two users. Start with the free trial on this plan.
An agency with 20 client sites
Large at $239 a month (paid yearly) covers 25 sites and 3,000 keywords, about $12 per client.
Compare with SE Ranking's 14-day trial → 2,000 tracked keywords from $103.20/month (annual) · Affiliate link
Hidden costs and limits to check
- Tracked keywords: 300 on Standard is low for active SEO.
- Users: 1 on Standard; extra people need a higher plan.
- AI quotas: prompts and briefs are capped by plan.
- Monthly billing costs 25% more than paying yearly.
Moz's free SEO tools
Moz offers free tools: MozBar (page metrics in your browser), limited Keyword Explorer and Link Explorer queries, and domain analysis. They're useful for occasional checks before committing to a paid plan. See our best free SEO tools.
How to choose a Moz Pro plan
- Count sites you need to track.
- Count keywords you'll monitor weekly.
- Decide whether you need AI visibility tracking.
- Start the free trial on Medium.
- Pay yearly once you're sure.
Moz terms explained
- Domain Authority (DA): Moz's score predicting how well a site may rank.
- Tracked keyword: a keyword whose rank is checked regularly.
- Tracked site: a website set up as a campaign.
- AI visibility: how often your brand appears in AI-generated answers.
- Pages crawled: pages Moz can audit for technical issues each month.
AI visibility: what Moz now tracks
Every Moz Pro plan includes AI search features: AI Overviews by keyword, AI visibility dashboards, tracked prompts across GPT, Gemini and Google AI Mode with weekly tracking, prompt suggestions and AI content briefs. Standard tracks 150 prompts, Medium 300 and Large 600. If clients or managers ask whether your brand appears in AI answers, these features answer that question without a separate tool.
Setting up Moz Pro in your first week
- Start the free trial and add your site as a campaign.
- Add 50 to 300 keywords you care about, grouped by page.
- Add three competitors to compare visibility.
- Run a site crawl and fix the top technical issues.
- Set up AI prompt tracking for your brand and category.
- Review rankings and AI visibility weekly for a month before choosing a plan.
Our verdict
Moz Pro is a solid, beginner-friendly SEO suite with a well-known authority metric and new AI visibility tools. Standard at $79 a month (paid yearly) is the cheapest full toolkit among the big names, but its 300 tracked keywords are limited. Choose SE Ranking for cheaper rank tracking at scale and Semrush for the broadest toolkit with a free plan.
How we compiled this page
Prices and plan limits come from Moz's official Moz Pro pricing page, checked October 30, 2026. Competitor prices come from their official pricing pages checked October 29, 2026. See also best SEO tools for small business.
FAQ
How much does Moz Pro cost?
$99 a month on Standard, $179 on Medium and $299 on Large, or $79, $143 and $239 a month when paid yearly.
Does Moz Pro have a free trial?
Yes, a free trial is offered (on the Medium plan when we checked).
Is Moz cheaper than Semrush?
Yes, at entry level: $79 a month for Moz Standard versus $117.33 for Semrush SEO, both on annual billing. Semrush includes more tools and a free plan.
How many keywords can I track with Moz Pro?
300 on Standard, 1,500 on Medium and 3,000 on Large.
Is Moz still good in 2027?
For beginners and teams that value Domain Authority and AI visibility tracking, yes. For heavy rank tracking, SE Ranking is cheaper per keyword.
Does Moz have free tools?
Yes: MozBar, limited Keyword Explorer and Link Explorer, and domain analysis.
What happened to Moz Pro Starter?
When we checked in October 2026, Moz listed Standard, Medium and Large plans; older pricing guides that mention a cheaper Starter plan are out of date.
Who Moz Pro is for, and who should skip it
Moz Pro fits small businesses, in-house marketers and beginners who want a clear, reliable SEO suite with AI visibility tracking included. It's less suited to agencies tracking thousands of keywords on a budget (SE Ranking is cheaper per keyword) and to marketers who want PPC, content and social tools in the same subscription (Semrush covers more ground). If you only need occasional keyword ideas, Moz's free tools or Ahrefs Starter at $29 may be enough.
Sources
moz.com/products/pro/pricing, checked October 30, 2026; semrush.com/prices, ahrefs.com/pricing and seranking.com/subscription.html, checked October 29, 2026.
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