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Last updated: October 29, 2026
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HubSpot Marketing Hub Pricing 2027: Free, Starter, Professional and Enterprise
HubSpot Marketing Hub is free for up to 2 users. Starter costs $7 per seat per month on annual billing ($20 monthly) with 1,000 marketing contacts. Professional costs $800 a month on annual billing ($890 monthly) with 3 core seats and 2,000 marketing contacts, plus a one-time $3,000 onboarding fee. Enterprise costs $3,600 a month with 5 core seats and 10,000 marketing contacts, plus $7,000 onboarding. For most small businesses, the hard decision is whether to move from Starter to Professional.
- Free: up to 2 users, 2,000 email sends a month with HubSpot branding.
- Starter: $7/seat/month (annual), $20 monthly; 1,000 marketing contacts; sends up to 5× contacts.
- Professional: $800/month (annual), $890 monthly; 3 core seats; 2,000 marketing contacts; $3,000 onboarding.
- Enterprise: $3,600/month; 5 core seats; 10,000 marketing contacts; $7,000 onboarding.
- Annual billing saves up to 65% on Starter.
Marketing Hub plans compared
| Free | Starter | Professional | Enterprise | |
|---|---|---|---|---|
| Price (annual billing) | $0 | $7/seat/month | $800/month | $3,600/month |
| Price (monthly billing) | $0 | $20/seat/month | $890/month | Not listed |
| Seats included | Up to 2 users | Per seat | 3 core seats | 5 core seats |
| Marketing contacts | Not listed | 1,000 | 2,000 | 10,000 |
| Email sends per month | 2,000 (HubSpot branding) | 5× contacts | 10× contacts | 20× contacts |
| Automation | 1 action | Up to 10 actions | Unlimited actions, up to 300 workflows | Up to 1,000 workflows, predictive lead scoring |
| Dashboards | 10 | 30 | 75 | 100 |
| Onboarding fee | None | None | $3,000 one-time | $7,000 one-time |
What each plan is for
Free
Free gives up to 2 users email marketing (2,000 sends a month with HubSpot branding), forms, live chat with HubSpot branding and 10 reporting dashboards, all on HubSpot's free CRM. A small business can learn email marketing here without paying.
Starter
Starter removes HubSpot branding, raises sends to 5 times your marketing contact tier and allows simple automation with up to 10 automated actions. At $7 per seat on annual billing, it's one of the cheapest ways to run email marketing from the same database as your CRM.
Professional
Professional turns HubSpot into a full marketing automation platform. You get unlimited automation actions, up to 300 omni-channel workflows, custom reports, 75 dashboards and sends of up to 10 times your contacts. It costs $800 a month on annual billing for 3 core seats and 2,000 marketing contacts, plus $3,000 onboarding.
Enterprise
Enterprise raises the limits to 1,000 workflows, 500 custom reports and 10,000 marketing contacts, and adds behavioral events and predictive lead scoring, at $3,600 a month plus $7,000 onboarding.
First-year cost
| Plan | Subscription (12 months, annual) | Onboarding | First-year total |
|---|---|---|---|
| Starter, 3 seats | $252 | $0 | $252 |
| Professional | $9,600 | $3,000 | $12,600 |
| Enterprise | $43,200 | $7,000 | $50,200 |
3-year cost
| Plan | Year 1 | Years 2 and 3 | 3-year total |
|---|---|---|---|
| Starter, 3 seats (annual) | $252 | $504 | $756 |
| Professional (annual) | $12,600 | $19,200 | $31,800 |
Over three years, Professional costs about 42 times as much as Starter for a 3-person team, so upgrade only if you'll use its automation and reporting.
How marketing contacts affect the price
HubSpot bills Marketing Hub partly by marketing contacts, meaning the contacts you can send marketing emails or ads to. You can keep many more contacts in the CRM as non-marketing contacts at no extra cost. Marking lost leads and unsubscribed customers as non-marketing keeps you in a lower tier.
HubSpot Marketing Hub vs alternatives
| Tool | Plan with advanced automation | Price at about 1,000–2,000 contacts |
|---|---|---|
| HubSpot | Professional | $800/month (annual) + $3,000 onboarding |
| ActiveCampaign | Plus or Pro | about $49–$79/month at 1,000 * |
| GetResponse | Marketer | €44.28/month at 1,000 (12-month) |
| MailerLite | Comfort | from $12/month |
| Klaviyo | about $30/month at 1,000 * |
* From 2026 pricing guides. HubSpot Professional costs far more, but it puts CRM, reporting and multi-channel tools on one database. See ActiveCampaign vs HubSpot and best marketing automation software.
Three real-world scenarios
A 3-person business sending a monthly newsletter
Starter costs $21 a month for 3 seats on annual billing. It removes branding and covers 1,000 marketing contacts. Free works if you don't mind the branding.
A 10-person B2B company nurturing leads
Professional costs $800 a month (annual) plus $3,000 onboarding and adds lead scoring, workflows and attribution. If budget is tight, compare it with ActiveCampaign Plus.
A 200-person company with a marketing operations team
Enterprise at $3,600 a month adds predictive scoring, behavioral events and advanced permissions.
Start HubSpot free → Free for 2 users, no credit card · Affiliate link
Hidden costs to watch
- Onboarding fees of $3,000 on Professional and $7,000 on Enterprise.
- Marketing contact tiers, which raise the price as your list grows.
- Extra seats beyond the 3 or 5 included.
- The annual commitment needed for the lowest prices.
- Add-ons such as extra reporting or AI credits.
How to pay less for Marketing Hub
- Start on Free or Starter and upgrade only for a specific need.
- Mark inactive contacts as non-marketing.
- Ask about startup or nonprofit discounts.
- Pay annually once you're sure.
Setting up Marketing Hub in your first month
- Import contacts and mark who can receive marketing.
- Connect your domain and authenticate sending with SPF and DKIM.
- Build a sign-up form and a welcome email.
- Create one simple automation.
- Set up a dashboard with leads, conversions and email results.
Terms explained
- Marketing contact: a contact you can send marketing emails or ads to.
- Core seat: a paid user with full access.
- Workflow: an automated sequence of actions.
- Onboarding fee: a one-time setup charge.
- Lead scoring: points that identify sales-ready leads.
Questions to ask before you buy Marketing Hub
- How many marketing contacts will you email in the next 12 months?
- Do you need workflows beyond Starter's 10 automated actions?
- Is the $3,000 Professional onboarding fee in your budget?
- Will 3 core seats on Professional cover your marketing team?
- Could ActiveCampaign or MailerLite do the job for less?
Monthly or annual billing?
Annual billing saves $13 per seat per month on Starter and $90 a month on Professional ($1,080 a year).
Our verdict
Starter is excellent value at $7 per seat for small teams that want email marketing on the same database as their CRM. Professional is a big investment at $800 a month plus $3,000 onboarding, and it pays off for B2B teams that will use workflows, lead scoring and attribution. If you mainly need automated emails, ActiveCampaign or MailerLite cost far less.
How we compiled this page
Prices, limits and onboarding fees come from HubSpot's Marketing Hub pricing page, checked October 30, 2026. HubSpot doesn't label Starter's two prices; we read $7 as annual and $20 as monthly because the page advertises savings of up to 65%. See also HubSpot pricing and HubSpot Sales Hub pricing.
FAQ
How much does HubSpot Marketing Hub cost?
Free for 2 users; Starter $7 per seat (annual); Professional $800 a month (annual) plus $3,000 onboarding; Enterprise $3,600 a month plus $7,000 onboarding.
Is HubSpot Marketing Hub free?
Yes, for up to 2 users, with 2,000 email sends a month and HubSpot branding.
Why is HubSpot Professional so expensive?
It includes advanced automation, reporting, multi-channel marketing and 3 core seats on the same CRM database.
Can I avoid the onboarding fee?
HubSpot charges it on Professional and Enterprise; ask its sales team about current options.
What is a marketing contact?
A contact you can send marketing emails or ads to. Other contacts can stay in the CRM at no cost.
Is HubSpot Starter worth it?
For small teams that want email marketing tied to a CRM, yes.
Does Marketing Hub include a CRM?
Yes. Every plan runs on HubSpot's free CRM, so contacts, deals and marketing data share one database.
Is there a discount for startups?
HubSpot runs a startup program with discounts for eligible companies; ask HubSpot about current terms.
Sources
hubspot.com/pricing/marketing, checked October 30, 2026. GetResponse and MailerLite from official pages; ActiveCampaign and Klaviyo from 2026 pricing guides.
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