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Last updated: October 29, 2026
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GetResponse vs Mailchimp (2027): Prices, Automation and Which to Choose
Choose GetResponse if you want email marketing plus funnels, unlimited automation and webinars in one tool: at 1,000 contacts, Marketer costs €44.28 a month and Creator (with webinars for up to 100 attendees) €50.84 on 12-month billing. Choose Mailchimp if you want the best-known, easiest email platform with the largest integration ecosystem: Essentials is offered at $13 a month and Standard at $20 for the first 12 months, then prices double. Both have free plans; GetResponse also offers a 14-day premium trial without a card.
- GetResponse at 1,000 contacts: Starter €16 (€13.12 on 12-month billing), Marketer €54 (€44.28), Creator €62 (€50.84).
- GetResponse automation: Starter 1 custom workflow; Marketer and Creator unlimited, with abandoned cart.
- GetResponse webinars: Creator up to 100 attendees; free plan up to 10 people.
- Mailchimp: Free 250 contacts, 500 emails/month; Essentials $13, Standard $20, Premium $350 a month for 12 months (50% off).
- Mailchimp flows: up to 4 steps on Essentials; up to 200 flows on Standard.
GetResponse vs Mailchimp at a glance
| GetResponse | Mailchimp | |
|---|---|---|
| Free plan | Yes (badge, landing pages to 1,000 visitors/month) | 250 contacts, 500 emails/month |
| Trial | 14 days premium, no card | — |
| Entry paid plan | Starter €13.12 (12-month, 1,000 contacts) | Essentials $13 (12-month intro) |
| Full automation | Marketer €44.28 | Standard $20 (12-month intro) |
| Webinars | Creator, up to 100 attendees | No |
| Funnels and landing pages | Yes | Landing pages |
| Best for | Course creators, stores, lead generation | General small businesses |
Pricing compared
Entry plans
GetResponse Starter costs €13.12 a month on 12-month billing at 1,000 contacts, with one custom workflow. Mailchimp Essentials is offered at $13 a month for 12 months, with flows of up to 4 steps. Both suit regular newsletters.
Automation plans
GetResponse Marketer (€44.28) unlocks unlimited workflows and abandoned cart. Mailchimp Standard ($20 for 12 months) allows up to 200 automation flows. In year one, Mailchimp Standard is cheaper; after its introductory price ends, the gap narrows.
Webinars
Only GetResponse includes webinars: up to 100 attendees on Creator (€50.84). With Mailchimp, you'd pay for a separate webinar tool.
What a real business pays
| Business (1,000 contacts) | GetResponse (12-month billing) | Mailchimp (year 1, intro price) |
|---|---|---|
| Monthly newsletter | Starter €13.12 | Essentials $13 |
| Store with abandoned cart | Marketer €44.28 | Standard $20 |
| Coach with webinars and a course | Creator €50.84 | Standard $20 + a webinar tool |
Mailchimp's prices roughly double after 12 months, so compare year-two costs before deciding.
Features that decide the choice
| If you need… | Better choice | Why |
|---|---|---|
| Webinars built in | GetResponse | Creator plan |
| Funnels and sales pages | GetResponse | Funnel builder |
| The largest integration ecosystem | Mailchimp | Widely supported |
| The easiest start | Mailchimp | Familiar editor and templates |
| The lowest year-one price for automation | Mailchimp | Standard at $20 intro |
| A 14-day trial of premium features | GetResponse | No card required |
Three real-world scenarios
A local business sending a monthly newsletter
Mailchimp Essentials or GetResponse Starter both work. Mailchimp is easier for beginners; compare year-two prices.
A coach selling a course with live webinars
GetResponse Creator at €50.84 a month includes webinars, landing pages and automation in one subscription.
A store recovering abandoned carts
GetResponse Marketer or Mailchimp Standard both offer abandoned-cart automation; for deep ecommerce features, also compare Omnisend and Klaviyo.
Start GetResponse free → 14-day premium trial, no credit card · Affiliate link
Hidden costs to watch
- Mailchimp's introductory price doubles after 12 months.
- GetResponse Starter's single workflow.
- Currency: GetResponse showed euros; Mailchimp shows US dollars.
- Contact growth raises both bills.
- Mailchimp overages above contact or send limits.
Alternatives worth comparing
| Tool | Entry price | Why consider it |
|---|---|---|
| MailerLite | Comfort from $12 | Cheapest automation |
| ActiveCampaign | Starter about $15 at 1,000 contacts * | Advanced automation and CRM |
| Kit | Free up to 10,000 subscribers | Creators |
* From 2026 pricing guides. See GetResponse pricing, Mailchimp pricing, GetResponse alternatives and Mailchimp alternatives.
Who should choose which
Choose GetResponse if you sell through webinars, courses or funnels, or want unlimited automation without paying for several tools. Choose Mailchimp if you want a simple, familiar platform with many integrations and a cheap first year. Choose MailerLite if you mainly want affordable automation.
How to choose in 5 steps
- List what you sell and how: newsletters, products, courses, webinars.
- Count contacts and estimate growth.
- Price year two for Mailchimp.
- Try GetResponse's 14-day trial and Mailchimp's free plan.
- Build your key automation in both and compare.
Terms explained
- Workflow or flow: an automated email sequence.
- Funnel: a series of pages and emails leading to a sale.
- Webinar: a live online presentation.
- Introductory price: a discounted first-year price.
- Abandoned cart: an automation reminding shoppers about their cart.
Ease of use
Mailchimp is famous for its approachable editor and guided setup, which makes it the easier choice for absolute beginners. GetResponse is also user-friendly, with templates, a drag-and-drop editor and ready-made automation recipes, but it offers more modules (funnels, webinars, landing pages), so there's more to learn.
Deliverability
Both send from established infrastructure. Results depend mainly on your list quality and domain authentication: set up SPF, DKIM and DMARC, import only opted-in contacts and remove inactive ones. Our email deliverability guide walks through the steps.
Integrations
Mailchimp connects with a very large range of apps and store platforms. GetResponse integrates with major ecommerce platforms, CRMs and payment tools, and with Zapier for the rest.
Three-year cost at 1,000 contacts
| Plan | Year 1 | Years 2 and 3 | 3-year total |
|---|---|---|---|
| GetResponse Marketer (12-month billing) | €531.36 | €531.36 per year | €1,594.08 |
| Mailchimp Standard (intro, then regular) | $240 | about $480 per year | about $1,200 |
Mailchimp's regular price is estimated as double its 50% introductory price; check its renewal price for your list size. GetResponse's total includes unlimited workflows; add a webinar tool to Mailchimp's if you need one.
Our verdict
GetResponse is the better choice for creators, coaches and marketers who sell through funnels and webinars: Creator replaces several tools. Mailchimp is the better choice for general small businesses that want an easy, familiar platform and a low first-year price. Compare both at your real contact count and in year two, not just year one.
How we compiled this page
GetResponse prices come from its official pricing page on October 30, 2026 (euros at 1,000 contacts, net of taxes). Mailchimp prices come from its official page on October 29, 2026, as 12-month introductory prices.
FAQ
Is GetResponse cheaper than Mailchimp?
In year one, Mailchimp's introductory prices are often lower. After 12 months, GetResponse can be cheaper or similar, especially if you'd otherwise pay for a webinar tool.
Does Mailchimp have webinars?
No. GetResponse includes webinars on Creator (up to 100 attendees).
Do both have free plans?
Yes. GetResponse also offers a 14-day premium trial without a credit card.
Which has better automation?
GetResponse Marketer and Creator offer unlimited workflows; Mailchimp Standard allows up to 200 flows. Both cover common automations.
Is GetResponse good for beginners?
Yes, but Mailchimp is usually easier for absolute beginners.
Can I migrate from Mailchimp to GetResponse?
Yes. Export your audience as CSV, import it, and rebuild automations.
Which is better for ecommerce?
Both support ecommerce automations (GetResponse on Marketer and above). For deeper store features, also compare Omnisend and Klaviyo.
Which has better landing pages?
Both include landing pages. GetResponse adds full funnels; Mailchimp's landing pages are simpler.
Is there a contract?
Neither requires a long-term contract on monthly plans.
Which is better for newsletters?
Both work well. Mailchimp is simpler to start; GetResponse adds more automation and webinars as you grow.
Does GetResponse include a CRM?
GetResponse includes contact management and scoring; for a full sales CRM, connect HubSpot, Pipedrive or Zoho CRM.
Which is better for agencies?
GetResponse for agencies running funnels and webinars for clients; Mailchimp for agencies whose clients already know it.
Sources
getresponse.com/pricing, checked October 30, 2026, and mailchimp.com/pricing, checked October 29, 2026.
Related
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- 5 Best GetResponse Alternatives in 2027
- 6 Best Mailchimp Alternatives in 2027 (Cheaper & Free)
- MailerLite vs Mailchimp (2027): Which Is Cheaper & Better?