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Last updated: October 29, 2026

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6 Best MailerLite Alternatives (2027): Prices, Free Plans and Who Each Is For

The best MailerLite alternative depends on why you're leaving. Kit is best for creators and has the largest free plan (up to 10,000 subscribers, without automations). Brevo is best for large lists that send rarely, with 300 free emails a day and pricing by emails sent. Omnisend is best for online stores (Standard from $16 a month), ActiveCampaign for advanced automation (Plus about $49 at 1,000 contacts *), GetResponse for webinars and funnels, and Mailchimp for integrations. MailerLite itself is free for 250 subscribers and costs from $12 a month on Comfort.

* From 2026 pricing guides.

Why people look for a MailerLite alternative

MailerLite is cheap and easy, so most people leave for a specific reason: they've outgrown its free plan's 250 subscribers, they need ecommerce data such as product recommendations, they want CRM-style automation and lead scoring, or they run webinars and funnels. The right alternative is the one built for that reason.

MailerLite alternatives compared

1. Kit: best for creators

Kit's free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, but no automations. Creator, with unlimited automations, costs $33 a month at 1,000 subscribers on annual billing. Kit also lets you sell digital products and paid newsletters.

Choose it if you write a newsletter and your list is growing past MailerLite's free limit. See ConvertKit (Kit) vs MailerLite.

2. Brevo: best for large lists that send rarely

Brevo charges mainly by emails sent, not contacts stored, and its free plan allows 300 emails a day. Starter starts at about $9 a month *. A business with 5,000 contacts that sends one newsletter a month often pays less on Brevo than on any contact-based tool.

Choose it if your list is large and you send occasionally. See Brevo vs MailerLite.

3. Omnisend: best for online stores

Omnisend's workflows are built around store events (abandoned cart, browse abandonment, post-purchase) and add SMS and web push. Standard starts at $16 a month for 500 contacts, and Pro at $59 for 2,500 contacts with unlimited emails under fair use.

Choose it if most of your revenue comes from a store. See Omnisend pricing.

4. ActiveCampaign: best for advanced automation

ActiveCampaign's builder handles multi-branch journeys, lead scoring and sales follow-up. Starter costs about $15 a month at 1,000 contacts with 5 actions per automation; Plus costs about $49 with unlimited actions and CRM features *.

Choose it if you need automation that feeds a sales process.

5. GetResponse: best with webinars and funnels

At 1,000 contacts, Marketer costs €44.28 a month on 12-month billing with unlimited workflows and abandoned cart, and Creator (€50.84) adds webinars for up to 100 attendees.

Choose it if you sell courses or run lead-generation webinars. See GetResponse pricing.

6. Mailchimp: best integrations

Mailchimp is free for 250 contacts and 500 emails a month. Essentials ($13) and Standard ($20) are 50% off for the first 12 months, then double.

Choose it if a specific integration matters more than price.

Start Kit free → Free up to 10,000 subscribers, no card · Affiliate link

What each costs at 1,000 subscribers

For simple automation, MailerLite is already one of the cheapest options; switching usually costs more and buys a specific feature.

Three real-world scenarios

A newsletter writer with 3,000 subscribers

Kit's free plan costs $0, while MailerLite would need a paid plan above 250 subscribers. Add Creator when you need automation.

A shop with 4,000 contacts and abandoned carts

Omnisend's store workflows usually recover more revenue than MailerLite's simpler ecommerce features.

A consultancy scoring B2B leads

ActiveCampaign Plus connects email automation with a CRM pipeline and lead scoring.

How to choose a MailerLite alternative

1. Name the limit: list size, ecommerce, automation depth, webinars or integrations.
2. Count subscribers and monthly sends.
3. Price two tools at your list size.
4. Rebuild your welcome automation in a free plan or trial.
5. Move subscribers once deliverability looks good.

Mistakes to avoid when switching

1. Importing contacts without consent records.
2. Sending a big campaign from a new tool on day one; warm up gradually.
3. Forgetting forms on your website that still point to MailerLite.
4. Losing automation logic: document each workflow before rebuilding it.

Terms explained

• Subscriber or contact: a person on your list.
• Automation: a triggered email sequence.
• Fair use: a limit on "unlimited" sending.
• Lead scoring: points that identify sales-ready leads.

Questions to ask before you buy a MailerLite alternative

1. Why exactly are you leaving: list size, ecommerce, automation, webinars or integrations?
2. How many subscribers and monthly sends will you have in a year?
3. Do you need SMS or web push?
4. Will you sell digital products?

Who each alternative suits

Creators growing a newsletter fit Kit. Businesses with large, quiet lists fit Brevo. Online stores fit Omnisend, B2B sales teams fit ActiveCampaign, and course creators who run webinars fit GetResponse.

Our verdict

The best MailerLite alternative depends on why you're leaving. Kit wins for creators with big lists, Brevo for large lists that send rarely, Omnisend for stores, ActiveCampaign for advanced automation, GetResponse for webinars and Mailchimp for integrations. If none of those needs applies to you, MailerLite is probably still your best value.

How we compiled this page

Prices come from official pricing pages checked October 29–30, 2026; ActiveCampaign and Brevo paid prices come from 2026 pricing guides, marked with *. See also MailerLite pricing and best free email marketing software.

FAQ

What is the best alternative to MailerLite?

Kit for creators, Brevo for large lists, Omnisend for stores and ActiveCampaign for advanced automation.

Is there a cheaper alternative to MailerLite?

For large lists that send rarely, Brevo can be cheaper. For simple automation, MailerLite is already among the cheapest.

Which alternative has the biggest free plan?

Kit, with up to 10,000 subscribers (without automations).

Is Kit better than MailerLite?

For creators and newsletters, often yes. For cheap automation, MailerLite is better.

Can I import MailerLite subscribers elsewhere?

Yes. Export them as CSV with groups and fields, then import them into the new tool.

Which alternative is best for ecommerce?

Omnisend for small and mid-size stores; Klaviyo for larger brands.

Is Brevo cheaper than MailerLite?

For large lists that send infrequently, often yes, because Brevo bills by emails sent.

Does Omnisend have a free plan?

Yes, for 250 contacts and 500 emails a month.

Does Kit include automations for free?

No; automations start on Creator.

Sources

mailerlite.com/pricing, kit.com/pricing, omnisend.com/pricing, getresponse.com/pricing and mailchimp.com/pricing, checked October 29–30, 2026. ActiveCampaign and Brevo from 2026 pricing guides.

Related

• MailerLite vs Mailchimp (2027): Which Is Cheaper & Better?
• Brevo vs MailerLite (2027): Prices, Free Plans & Which Wins
• ConvertKit (Kit) vs MailerLite (2027): Prices & Which to Pick
• MailerLite Pricing 2027: Free, Comfort & Power Explained